The VRMA European Conference was an amazing start to the VRMA event season! Attendance reached an all-time high with more than 430 individuals, a 30%+ increase over the 2017 event in Amsterdam. Without a doubt, there is a thirst for knowledge and networking that continues to grow in Europe, as the fragmented industry and market look to learn best practices and trends to help them grow and navigate this increasingly complex space.
Sessions topics ranged from smart home technology and tech-enabled PMs to increasing bookings (both through direct bookings and OTA utilization; essentially, marketing diversification) to trends in the European market to housekeeping to regulatory discussions and updates. The conference concluded with an outstanding panel of CEOs of large management companies on both sides of the ocean discussing where they see the industry going and the keys to growth and success.
For those of you who missed the event (or were there and couldn’t attend everything you had hoped), I am happy to say that many of these sessions were recorded and will be available on the VRMA website. We’ll be doing the same for our Western & Eastern Regionals, as well.
Overall, we had attendees from 22 countries, and Paris served as the perfect setting to announce the official re-branding of VRMA’s fall event in the United States. That conference, formerly called the VRMA National Conference and took place in Orlando in October 2017 featured close to 1,500 attendees from 19 countries. As such, VRMA has renamed this event the VRMA International Conference.
I am happy to say that the general format and structure of conference—to provide the best available education and networking for our core audience of traditional professional vacation rental managers—isn’t changing one bit. We are just enhancing it with an entire educational track for our international attendees.
We’re adding even more than that. In addition to the eight concurrent breakout sessions we’ve had in the past—over 50 sessions in all—VRMA is partnering with the Vacation Rental Housekeeping Professionals (VRHP) to provide two breakout sessions in each slot—14 total sessions dedicated to housekeeping and maintenance. Consider bringing your staff from these departments to learn from the top provider of housekeeping & maintenance education.
And be sure to check out the March/April print edition of Arrival, where a few of the speakers from the VRMA European Conference have authored feature articles based on the topic they presented in Paris.