[New whitepaper] A primer on social media for VRMs: Facebook

    VRMA's newest whitepaper can help your vacation rental company's social media presence thrive. Written by John Di Rienzo of Exotic Estates International, this whitepaper can help your company: 
    • Determine which social media platform is the best fit for your company--and why
    • Build a content calendar, including an overview of which types of posts receive the most engagement, how to respond to negative feedback, and ways to incorporate your company's brand into your posts
    • Understand how to create and maximize advertising campaigns and sweepstakes
    • Budget and maximize return on investment

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