What are the subtle techniques that enable buyers to walk away feeling like they just had an awesome experience? The foundation of the sales experience is the tone we use with our different voice fluctuations as well as the warm words we use.
2016 was a momentous year for the vacation rental industry. After acquiring HomeAway in 2015, Expedia saw the exodus of much of the executive team and very clearly pivoted to focus on professionally managed properties at the expense of HomeAway’s old bread and butter: Rent-by-owners (RBOs).
2017 is the year to get savvy about Facebook advertising. The social media platform had over 1.8 billion global users as of September 2016, and 1.1 billion of whom used the platform every day that month.