Modern technology has changed the face of marketing in the vacation rental industry. Today, we have access to far more in-depth data than ever before, doing away with the need for the “spray & pray” marketing strategies of decades past.
With the masterpiece that is HBO’s Game of Thrones, based on the books by George RR Martin, about to enter its seventh season, I could not help but think of a similar epic struggle closer to our own world: One of dominance in the vacation rental industry.
In 2017, virtual reality will continue to transform the vacation rental industry for managers, marketers, owners, and guests. At Vacasa, we’ve explored this firsthand through our partnership with Matterport, which provides virtual tours of nearly all of our 4,600 U.S. homes.
Can sales and marketing tools truly be a “disrupter” for vacation rental managers? In a word, yes. The bigger question is whether you let these tools be a disrupter for your business or against your business.