In 2017, virtual reality will continue to transform the vacation rental industry for managers, marketers, owners, and guests. At Vacasa, we’ve explored this firsthand through our partnership with Matterport, which provides virtual tours of nearly all of our 4,600 U.S. homes.
Can sales and marketing tools truly be a “disrupter” for vacation rental managers? In a word, yes. The bigger question is whether you let these tools be a disrupter for your business or against your business.
You can hardly watch TV, scan the Internet or walk around a retail store these days without seeing smart home technology. Big players are producing and marketing smart home products faster than you can say “automation” — and they’re just getting started.
Knowing what social media will look like in 2017 will help your vacation rental properties connect on a deeper level with customers. To better understand social media trends for 2017, VRMA has put together the following list based on numerous industry blogs and our own insights.