Today marks a very important milestone in VRMA’s mission to advance the vacation rental management profession. With the launch of our new online content experience, the name Arrival has evolved to become the official content brand of VRMA.
The state of the vacation rental market is one that is filled with challenge and opportunity. Changing market dynamics, higher expectations from customers and a range of new tools and processes at the fingertips of all professionals in this space continue to shape the big picture going forward.
More and more millennials choose vacation rentals over hotels when vacationing — and they’re looking to be your partner in booking. Millennials are a very hands-on generation, but will research their options thoroughly before making a final decision.
Consolidation: It seems to be an ever-present part of doing business—any business. And for the vacation rental management space, consolidation seems to be a hot topic as more money continues to enter the industry.
Let’s talk about the increasing importance of Mobile traffic in the vacation rental managers space. I know, I know - you've been hearing talk about being "mobile-friendly" for years now, but that's not exactly what we’re talking about here.