With the masterpiece that is HBO’s Game of Thrones, based on the books by George RR Martin, about to enter its seventh season, I could not help but think of a similar epic struggle closer to our own world: One of dominance in the vacation rental industry.
In 2017, virtual reality will continue to transform the vacation rental industry for managers, marketers, owners, and guests. At Vacasa, we’ve explored this firsthand through our partnership with Matterport, which provides virtual tours of nearly all of our 4,600 U.S. homes.
Can sales and marketing tools truly be a “disrupter” for vacation rental managers? In a word, yes. The bigger question is whether you let these tools be a disrupter for your business or against your business.
You can hardly watch TV, scan the Internet or walk around a retail store these days without seeing smart home technology. Big players are producing and marketing smart home products faster than you can say “automation” — and they’re just getting started.