VRMA

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    About the Vacation Rental Management Association

    The Vacation Rental Management Association (VRMA) provides best-in-class education, networking, and professional development opportunities to make a difference for you and your company. VRMA works worldwide on behalf of our manager and supplier members to advance the vacation rental industry through education, information, networking, research, and advocacy. 

    Click the headings below to learn more!

    Our History

    The Vacation Rental Managers Association was founded in 1985, when seven managers from five companies met in Monterey, California to attend the first meeting of what would become VRMA. Since then, VRMA has continued to grow. Click here to view a list of VRMA's past presidents, and check back soon to view a comprehensive timeline that shows how we have gotten to where we are today.

    Our Vision

    To empower our diverse and global membership, giving them the education and resources to deliver exceptional guest hospitality and homeowner satisfaction, ultimately creating positive, memorable experiences.

    Our Mission

    Through best-in-class education, in-person events, and a unified voice, we unlock the possibilities and potential of our diverse, global membership of vacation rental professionals so they can strengthen their business, elevate the industry, and ensure superior guest and homeowner experiences.

    Our Strategic Plan

    Our Core Values

    Collaboration and Inclusion

    We bring the professionally-managed vacation rental industry together to listen, learn, and innovate so that members can grow their business and enhance the guest and homeowner experience. We set an example for our members to abide by a code of ethics and standards to deliver exceptional service and quality.

    Integrity

    We help our members do the right thing, always.

    Passion

    We go the extra mile to support our members and the professionally-managed vacation rental industry worldwide.

    Trust

    We work to earn the trust of our members and the communities that we serve by delivering on our promises.

    Happiness

    We're always on vacation because we love what we do! Our members are happy because we deliver measurable results for their businesses that, in turn, increase the happiness of the guests and homeowners they serve.

    Diversity and Inclusion Statement

    VRMA Bylaws

    VRMA's Bylaws shape the governance and structure of the association.

    Click here to download the Bylaws.

    VRMA Policies

    Anti-Trust Statement

    It is the policy of VRMA, and it is the responsibility of every VRMA member, to comply in all respects with the antitrust laws. VRMA and in particular VRMA meetings and other functions shall not be used as a means of pursuing anti-competitive practices, including:

    a) setting prices or other customer charges;

    b) ensuring parallel contract terms and conditions;

    c) agreeing not to compete, including allocation of territories or markets; and

    d) refusing to do business with any supplier, vendor, or customer.

    Code of Conduct

    Code of Ethics and Standards of Practice

    PREAMBLE

    The Vacation Rental Management Association (VRMA) exists to serve as an international vehicle to increase public awareness of vacation rental lodging and to enhance members’ businesses through education, professional standards, marketing, political involvement, and industry networking. Accepting this standard, VRMA members aspire to observe its spirit in all of their activities and to conduct their businesses ethically in accordance with the Articles set forth below. These Articles establish guidelines or ideals that all VRMA members shall strive to attain in an effort to raise the level of professionalism and value of service within the vacation rental industry.

    ARTICLE 1 In justice to those who place their interests in a VRMA member’s care, VRMA members should endeavor to become and to remain informed on matters affecting the vacation rental industry in their community, state, and nation.

    ARTICLE 2 In the interest of promotion cooperation and enhancing the professional image, VRMA members should refrain from making false or misleading statements or unsolicited criticism of other individuals or companies working within the vacation rental industry and, if an opinion is sought about another vacation rental practitioner its business or its business practices, any comments should be offered in an objective, professional manner.

    ARTICLE 3 VRMA members should endeavor to eliminate in their communities any practices which may be damaging to the public or may bring discredit to the vacation rental industry.

    ARTICLE 4 VRMA members should endeavor to set a positive example for the industry by scrupulously abiding by all state and local laws and regulations and professional standards governing vacation rentals and the conduct of the vacation rental industry. Members are to be proactive regarding establishment and improvement of policies and procedures regulating the vacation rental industry at the local, state, and national level.

    ARTICLE 5 VRMA members should endeavor to share their experiences with other members of the vacation rental industry with the express goal of elevating the overall level of service performed and the resultant public awareness and recognition of the value of the industry overall.

    ARTICLE 6 VRMA members should not seek unfair advantage over competitors and should conduct their businesses so as to avoid controversies with others in the vacation rental industry.

    ARTICLE 7 VRMA members should protect and promote the interests of their owners/clients by treating their tenants/customers honestly and fairly.

    ARTICLE 8 VRMA members should not exaggerate, misrepresent, or conceal pertinent facts relating to a specific property to all affected parties, including actual or potential owner/client and tenant/customers.

    ARTICLE 9 VRMA members should not deny equal professional services to any person for reasons of race, color, religion, sex, handicap, familial status, or national origin. Members should not make discriminatory decisions based upon the above criteria or that of any other protected class.

    ARTICLE 10 VRMA members should maintain a level of competent service in keeping with the highest standards of the vacation rental industry. Members should not present themselves as having expertise in fields beyond their abilities and should not undertake to provide professional services concerning a property or its value where they have a present or contemplated interest unless such interest is specifically disclosed to all affected parties.

    ARTICLE 11 VRMA members should not recommend or suggest to a client or customer the use of services of another organization or business in which they have a direct interest or in which they receive a fee without disclosing such interest at the time of recommendation. having expertise in fields beyond their abilities and should not engage in business activities where they have a present or contemplated interest unless such interest is specifically disclosed to all affected parties.

    ARTICLE 12 VRMA members should present an accurate picture of rental offerings in all advertising and representations to the public, and should not advertise specific properties without authorization by the owner.

    ARTICLE 13 For the protection of all parties, VRMA members should assure that all financial obligations to owners and tenants be in writing in a form which expresses the exact agreement, including any terms or conditions. A copy of each agreement should be provided to the respective party upon signature of such agreement.

    ARTICLE 14 Signs giving notice of property available for lease or rent should not be placed on a property without consent of the owner. Sign design and placement should be in compliance with local zoning, requirements, and any applicable Association rules and regulations.

    ARTICLE 15 VRMA members, prior to entering into a relationship with a property owner, should make a reasonable effort to determine whether the prospective client is subject to a current, valid exclusive agreement with another rental management firm to provide the same type of rental services.

    NOTE VRMA is committed to ensuring that members are held to high ethical standards. If you believe a member company has acted inappropriately you should seek a remedy from local and state regulatory agencies first. The VRMA Board of Directors may act on ethics complaints against member companies after an investigation and/or remedy from the appropriate agency has concluded.

    Event Attendee List Scam Warning

    As with many larger conferences and tradeshows these days, fraudulent companies have been known to contact our attendees and exhibitors. They claim to represent the VRMA International Conference (and/or leave out important information so that it is ambiguous whether they represent the Vacation Rental Management Association), offering International Conference attendee lists or VRMA contact lists.

    VRMA does not sell membership or conference attendee email contact information. No company is authorized to distribute or sell any lists for our events. VRMA does not rent, share, or sell attendee contact information to third parties.

    Scammers offering to sell these lists often aggregate information based on web crawler or email “scraper” programs searching for the “@” sign in email addresses posted on various websites (including LinkedIn and Facebook). While this is illegal in most countries, it does not prevent scammers from doing so. The best way to prevent yourself from receiving these emails is to protect your information, and if at all possible, do not post your email address online (or post it in an obscured way, such as an image or by not using the “@”) sign.

    Please do not engage with and/or acquire or purchase any list from any company claiming to have use of the VRMA International Conference and/or Vacation Rental Management Association database, attendees, or contact information. Responding to these emails (even to “unsubscribe”) confirms to them that they have reached a valid email address.

    Exhibitor List for Official VRMA Vendors: Any contact information shared with our official vendors is done so exclusively for the purposes of conducting business. These vendors are prohibited from and do not release this information elsewhere, nor do we or our vendors share exhibitor or attendee email contact info.

    Attendee Contact List: VRMA sponsors are provided with an International Conference attendee list via a direct email. Attendees are fully able to opt-out of being included. Sponsors are prohibiting from sharing, distributing, or selling any list gained through attendance at the VRMA International Conference or any Vacation Rental Management Association event. Violations may result in immediate termination of membership, sponsorship, and possible legal action.

    Exhibitor Lead Retrieval “Badge Scanners” at the Conference: Exhibitors at the conference may purchase badge scanning lead retrieval units that collect contact information for those attendees who verbally consent to having their badge scanned at an exhibitor’s booth. Exhibitors may not scan any badge without first having received verbal consent from the attendee confirming it is acceptable to do so. “Badge-sharing” and “badge-swapping” are strictly prohibited.

    Don’t be misled! If you are contacted by anyone asking to sell you a list, or if you receive a suspicious request via email, please gather as much information as you can and pass it on to us at vrma@vrma.org.

    Event Exhibitor Promotions

    VRMA and its subsidiaries and affiliated companies and agencies and each of their respective officers, board, employees, representatives, and agents (collectively, the “related parties”) shall not be liable, and disclaim any liability, for any claim, loss, or damage, direct or indirect, including without limitation, compensatory, consequential, incidental, special, exemplary, or punitive damages of any kind whatsoever in connection with, as a result of, or arising out of any promotion, the awarding, delivery, or use of any prize or any actions or omissions of the exhibitor or any third-party in connection with any promotion. The exhibitor shall defend, indemnify, and hold the related parties harmless against any and all costs or liability for any injuries, losses, or damages of any kind, resulting in whole or in part, directly or indirectly, from acceptance, misuse, or use of the prize, or participation in or exclusion from any promotion or in any promotion-related activity, or any actions or omissions of the exhibitor in connection with the promotion.

    Non-Solicitation Policy

    VRMA's success and growth is due, in part, to our commitment to the organization's mission, values, and standards of business ethics. While a variety of opportunities are provided for business development to our members, overt solicitation, use of the membership directory for business development or marketing, or sharing of member information with non-members without the prior approval of VRMA is strictly prohibited.

    VRMA has developed the following guidelines on member behavior in regards to solicitation:

    • There are no list rental opportunities, as we don't make our member information available for purchase; we will distribute sponsored emails on behalf of companies interested in reaching our membership electronically. VRMA has final approval of content in emails, and we will not distribute vendor surveys.
    • It is contrary to the purpose for which VRMA was founded for any member or to realize a monetary gain through business transactions, by virtue of their membership.
    • Members and guests shall conduct themselves in a professional manner at all VRMA events. Mass solicitation and solicitation during events is prohibited unless authorized in advance by VRMA. This prohibited solicitation includes, but is not limited to, the following:
      • It is not appropriate to distribute business cards to everyone with whom you come in contact, or to approach another member for the specific purpose of marketing or selling a service/product.
      • Members and guests are not to leave promotional materials on meeting tables or openly distribute such during events without prior approval from VRMA.
      • Any member whose invited guest engages in unwanted solicitation or obtains names of other members without VRMA's consent for future solicitation for the purpose of realizing a monetary gain is in violation of this policy.
    • Members and guests are not to use the names in the membership directory for solicitation.
      • Newsletters and similar marketing or educational materials should only be sent to members with whom you have established a direct relationship. VRMA does not permit the surveying of members or the distribution of surveys to collect information from members.
    • Acceptable solicitation behaviors:
      • Building relationships, working on committees, and lending your expertise to projects and programs. Through professional support, you can better understand the needs of VRMA members, and through networking, they can understand what you have to offer.
      • Becoming a VRMA sponsor. Please contact Chris Riordan at +1 (202) 367-2462 or criordan@vrma.org for more information.

    Members are encouraged to report violations of VRMA’s non-solicitation policy in writing to vrma@vrma.org. VRMA’s policy is to investigate any complaint fully and, when in doubt, to err on the side of ensuring that its non-solicitation policy is fully adhered to by all of its members. Violation of this policy could result in immediate cancellation of your membership, without refund, and loss of all rights and privileges. Self-Regulation and Code of Ethics from “Antitrust Guide for Association Members” by Arthur Herold

    Privacy Policy

    Social Media Policy and Disclaimers

    1. LinkedIn
      • The purpose of our LinkedIn group is to actively share information and engage in conversations related to the vacation rental industry. VRMA welcomes and encourages participation in discussions. However, we also reserve the right to remove inappropriate or offensive posts, along with those that may violate privacy laws. We ask you to use the following guidelines:
        • Please do not use offensive or hurtful language. Be respectful of other points of view, even if they differ from your own
        • Refrain from posting self-promotional products or services such as solicitation of funds, promotion of commercial entities, or engaging in other commercial activity.
        • Self-promoting, pandering, abusive, or sales-focused posts will result in a warning from the social media community manager and repeated abuses will result in the member being blocked.
      • VRMA intends to share information that is useful to professionals in the industry. The information shared on the VRMA group contains personal opinions and views of individuals. It is not necessarily condoned, approved, or reflective of the official views of VRMA. VRMA reserves the right to remove inappropriate or offensive posts, along with those that may violate privacy guidelines.
    1. Facebook
      • The purpose of our Facebook page is to actively share information and engage in conversations related to the vacation rental industry. VRMA welcomes and encourages participation in discussions. However, we also reserve the right to remove inappropriate or offensive posts, along with those that may violate privacy laws. We ask you to use the following guidelines:
        • Please do not use offensive or hurtful language. Be respectful of other points of view, even if they differ from your own.
        • Refrain from posting self-promotional products or services.
      • VRMA intends to share information that is useful to professionals in in the industry. The information shared on the VRMA page contains personal opinions and views of individuals. It is not necessarily condoned, approved, or reflective of the official views of VRMA. VRMA reserves the right to remove inappropriate or offensive posts, along with those that may violate privacy guidelines.
    2. Twitter
      • The purpose of our Twitter page is to actively share information and engage in conversations related to the vacation rental industry. VRMA welcomes and encourages participation in discussions. However, we also reserve the right to remove inappropriate or offensive posts, along with those that may violate privacy laws. We ask you to use the following guidelines:
        • Please do not use offensive or hurtful language. Be respectful of other points of view, even if they differ from your own.
        • Refrain from posting self-promotional products or services.
      • VRMA intends to share information that is useful to professionals in in the industry. The information shared on the VRMA page contains personal opinions and views of individuals. It is not necessarily condoned, approved, or reflective of the official views of VRMA. VRMA reserves the right to remove inappropriate or offensive posts, along with those that may violate privacy guidelines.
    3. Instagram
      • The purpose of our Instagram page is to actively share images and information and engage in conversations related to the vacation rental industry. VRMA welcomes and encourages participation. However, we also reserve the right to remove inappropriate or offensive posts, along with those that may violate privacy laws. We ask you to use the following guidelines:
        • Please do not use offensive or hurtful images and language. Be respectful of other points of view, even if they differ from your own.
        • Refrain from posting self-promotional products or services.
        • Self-promoting, pandering, abusive, or sales-focused posts will result in a warning from the social media community manager and repeated abuses will result in the member being blocked.
      • VRMA intends to share information that is useful to professionals in the industry. The information shared on the VRMA page contains personal opinions and views of individuals. It is not necessarily condoned, approved, or reflective of the official views of VRMA. VRMA reserves the right to remove inappropriate or offensive posts, along with those that may violate privacy guidelines.