Following Governor Holcomb’s signature of Indiana House Bill 1035, a bill that prohibits any outright bans of short-term rentals or home sharing throughout the state, Mike Copps, Executive Director of the Vacation Rental Management Association (VRMA) issued the following statement
Vacation Rental Management Association Calls on Florida Legislature to Pass Florida Vacation Rental Act, Create Uniform Set of Regulations for Short Term Rentals -Delay in Passing Legislation Threatens Florida’s Top Industry-
Tennesee Senate revives short-term rental preemption bill, Boston short-term rental debate spreads more falsehoods related to vacation rentals and housing affordability, and California bill would allow state employees to utilize short-term rentals.
Vacation rental regulatory news for the week of Jan. 21, 2018 Sonoma County California Planning Commission to examine ban on new vacation rentals in burned areas Boston Mayor proposes plan to regulate and tax short-term rentals Nashville to phase out non-owner occupied short-term rentals by 2021
Florida’s 2018 state legislative session has already become fertile ground for changes to the vacation rental industry. Four bills VRMA is watching closely could have both positive and negative effects on the industry. The Senate Community Affairs Committee’s hearing on SB 1400 and SB 1640 is on Jan
The Florida VRMA will be participating in the 2018 Tourism Day, sponsored by the Partnership for Florida’s Tourism, by hosting a rally in support of vacation rentals on January 16th at 11 a.m. at the Capitol Building (Register for the event).
Social media reigns supreme for marketing. Managers spend countless hours promoting their location, business, sales promotions, properties, local events, exceptional employees, and even the occasional silly image or cute puppy.
In 2012, Glen Odegard bought a Victorian home that sat empty for 60 years in Arizona. The 118 year old home was in much need of repair. Glen had a vision for this property, which included turning the home into a vacation rental.
Earlier this year, the Seattle City Council began debating a proposed ordinance to regulate the short-term rental market in the city. The proposal, similar to others around the country, focused on banning non-owner occupied homes from participating in the regulatory framework and severely restrictin
Communities, coast to coast, continue to explore regulations for the short-term rental market. The regulatory field is showing noticeable trends in the larger metropolitan markets, which has a guiding force on the broader regulatory landscape.
Townships, cities and counties across Michigan are engaging in the nationwide debate over short-term rentals. These communities are finding difficulty in creating balanced, reasonable, and equitable regulation of the vacation rental industry.
The local debate, similar to other parts of the country,
In the vacation rental industry, guest bookings drive the bottom line and are an essential part of running a successful business. The secret to success? It starts with building a strong, talented team and providing them with the tools and support needed to close sales.
Now that potential guests can see multiple photos and virtual tours, there is still one question that callers continue to challenge our agents with every day: “Why are the rates so much higher this time of year?”
I recently had the opportunity to attend VRMA’s annual European Conference in Amsterdam. There, I heard from experts on a range of topics including building a successful sales team, dynamic pricing strategies and the impact of the sharing economy on the on the vacation rental industry.
Recently, I have been putting a lot of thought into reviewing where PR sits within the customer (or guest) journey. How much impact does PR activity have in the four key stages that a guest will walk through before (and after) booking their vacation rental?
The Vacation Rental Management Association (VRMA), an international trade association representing professional property managers of traditional short-term vacation rentals, released the following statement in response to Idaho Governor Butch Otter’s signing of House Bill 216.
“I don’t really need younger employees; I want experienced professionals” “I can’t find the right person for this position.” “I just don’t understand what motivates my employees anymore.” Do these complaints sound similar to what you’ve faced in your vacation rental business?
For several years now I have written a quarterly trends article looking at what has happened over the prior three months in the vacation rental industry and sussing out the implications for those involved in the space.
State legislators are busy at work in the 2017 legislative session. VRMA is currently tracking 36 bills that could have an effect on the vacation rental industry. These bills range from the good to the bad and a lot in between.
Hiring successful people isn’t just happenstance. There is a method and a process to finding talent. Just as you have a plan to manage your operations, you need to have a plan to manage your recruitment. Standardizing your recruitment process improves your ability to hire the right people.
With the proliferation of online guest reviews and social media postings, training all of your guest contact colleagues to properly respond to guest complaints is more important than ever before in the history of the lodging industry.
Guest agreements are essential to protecting owners, guests and property managers. But given how important and widely used these documents are, management companies don’t always spend the time required to optimize them.
What are the subtle techniques that enable buyers to walk away feeling like they just had an awesome experience? The foundation of the sales experience is the tone we use with our different voice fluctuations as well as the warm words we use.
2016 was a momentous year for the vacation rental industry. After acquiring HomeAway in 2015, Expedia saw the exodus of much of the executive team and very clearly pivoted to focus on professionally managed properties at the expense of HomeAway’s old bread and butter: Rent-by-owners (RBOs).
2017 is the year to get savvy about Facebook advertising. The social media platform had over 1.8 billion global users as of September 2016, and 1.1 billion of whom used the platform every day that month.
Recently I was asked by a long-term client to offer a training module specifically geared toward handling guest complaints. I’ve always covered service recovery as part of my existing hospitality excellence training...
With various social media sites competing for your attention and content, it's difficult to determine exactly where you should be spending your time, and what content you should post. There are blogs and articles to be written, infographics to be created, and photos and videos to be captured. As a vacation rental manager, you are probably asking which of these channels and types of content are going to drive qualified consumers to your vacation rental properties.
If you’re the owner of a vacation rental management company, you’ve probably considered selling your business. Vacasa has acquired 40 vacation rental management companies of all sizes from across the U.S. During our many conversations with VRMOs, we’ve learned how to ensure a positive acquisition experience. After all, a successful transaction isn’t just about the dollar amount — it’s also about feeling accomplished and content with the outcome. So whether an acquisition is right around the corner or still a hypothetical, here are our best tips for a good experience.
Every summer I look forward to visiting my home by the beach in New Jersey.
As much as I love the house, the summer and the beach, maintaining the home isn’t a simple job. After my husband and I make the nearly two-hour drive to our summer home, there’s always work to be done.
The 2016 elections are behind us, and soon the 2017 legislative sessions will be underway. This next year will have a number of legislative opportunities to protect the vacation rental industry. However, there will always be threats, like those from the hotel industry.
I recently read a blog by Fischer Phillips, a law firm, entitled “How The Sharing Economy Can Tackle Discrimination Claims,” which deals with the issue of how companies working in the sharing economy need to acknowledge and deal with discrimination claims.
As more travelers look to vacation rentals as unique and convenient alternatives to hotels, we in the industry have to step up our hospitality game. As an interior designer and early employee at Vacasa. I’ve seen firsthand how designing an attractive, practical vacation rental enhances the guest experience — earning higher reviews, more bookings and a better ROI. Here are my top four tips for creating a stylish, welcoming space for your guests.
By now most vacation rental companies have long recognized the potential of outbound e-mails as a marketing tool and have actualized their potential in that area. However, too many still overlook their e-mail inbox as being a distribution channel worthy of attention. While we may prefer that guests book online or contact us via telephone, many guests prefer to just click over an e-mail to the “rentals@...” address posted on your website or to fill in an inquiry form.
Our next New England Vacation Rental Management (NEVRMA) meeting is soon approaching. It will be held on Monday, December 5 at the Loon Mountain Club www.mtnclub.com in Lincoln, NH. We hope you can make it!
The VRMA Advocacy Toolkit has expanded once again. The new tools will assist members in creating local and regional organizations to be advocates for the short-term rental market place. A set of videos has been added on various topics you may encounter while forming your advocacy organization. These short videos were designed to give you quick access to tips and how-to information.
If you grew up anywhere in the U.S., you know what McDonald's does. Their job is to sell fast food. But have you ever stopped to consider what business McDonald's is actually in? I don’t mean fast food; I mean owning the largest portfolio of high-traffic real estate on the planet.
We hope that by now you have had the opportunity to read part one of this post, take a look at the analytics of your website and understand on how your visitors move around your pages. In this article we look at five reasons why potential customers might leave vacation rental websites without converting.
Last week, part one of the Vacation Renter Security Quiz started to look into what security measures you should take to prevent being victimized. Take the rest of this quiz today to learn more about what to do when an online prospective renter provides credit card payment and subsequent issues when dealing with such.
Perhaps the biggest news to come out of quarter three is that the Founder and CEO of HomeAway, Brian Sharples, stepped down. Not necessarily a trend in itself, his replacement, experienced Expedia executive, John Kim, signaled that this is part of the larger trend that shaping this quarter: The Big Boys taking all the fun out of guessing what comes next.
There is fraud risk everywhere on the Internet, and with their skyrocketing popularity, vacation rental websites are no exception. If you are a vacation rental homeowner or property manager, and use an online marketplace to rent out your vacation home, it’s important not to take the platform’s security measures for granted. While advanced technology can usually spot fraudsters, there are also actions that you should take to ensure that you do not become another fraud statistic, or be taken advantage of by your renters looking for loopholes in your rental contract.
The VRMA tracks state and local regulatory issues related to short-term rentals across the U.S. All too often communities miss the mark on creating equitable rules that protect residents, property owners and the community as a whole. The U.S. Conference of Mayors advises that “fair regulation of short-term rentals ensures greater compliance.” Instead, communities often create knee-jerk policies that generate more problems than solutions, including outright bans. This type of reaction is exactly why the U. S. Conference of Mayors warned that “onerous regulations of short-term rentals can drive the industry underground,” which is ultimately counter-productive to policy makers’ goals.
By now, most of us in the vacation rental space are convinced that quality content is an essential part of your marketing outlay, and a solid content strategy is cheaper than you think (even if writing, design and social media aren’t your strong suits). Here are five steps to get your content strategy started, whether you’re a small, family-owned business or a large national firm.
Imagine the situation: A potential guest comes to your website, searches for a property for specific dates, proceeds to book, and on the final screen, leaves your site. It's far too common. In fact, research in 2015 by Adobe showed that only 2.4 percent of people who browse for hospitality and travel-related products make a booking. This article is the first of a series that investigates reasons why visitors leave, and what you can do to help convert them into guests.
Homeowners who are the only ones sleeping in their beds may not be as concerned about mattress protection and hygiene as vacation rental managers. As a VRM, you can never be too careful about protecting your mattresses from human contamination, bedbugs, dust mites and other pesky problems. Protecting your mattresses from bodily fluids — including blood, urine, perspiration and what isn’t easily seen on the mattress — is necessary to ensure good mattress hygiene.
Besides providing reservations sales training and telephone mystery shopping for the vacation rental industry, many companies have hired me to do consulting regarding their overall sales and service levels. In this case, I often place calls directly to the reservations rental sales agents.
Replies to guest reviews can boost your brand Writing a response to both positive and negative guest reviews and testimonials has been shown to be a valuable use of time in influencing new customers to purchase from a company, and to encourage repeat purchases from existing customers. Some vacation rental companies may consider negative guest reviews to be damaging, but as long as the majority of reviews are positive, an occasional negative review can actually prove beneficial.
Benjamin Franklin once said, “An ounce of prevention is worth a pound of cure.” This couldn’t be truer than when it comes to the regulatory issues that are affecting vacation rental managers across the country. There are several steps you can take to inform public officials about your business and the industry as a whole.
When drafting an owner agreement, it’s tempting to recycle a previous contract or rely on a boilerplate found online. But it’s worth investing the time and money to craft a unique, customized owner agreement tailored to your business and its specific needs, as well as the needs of the homeowner. Clearly outlining the roles and responsibilities of both the vacation rental manager and homeowner will ultimately save you time, money and stress. Here are some things to keep in mind when drafting your next owner agreement.
This is part of an ongoing VRMA series of quarterly reviews of the top trends in the vacation rental industry. For those new to the series, you can find earlier posts under myVRMA Blog Contributor Page.
This series' intent is to synthesize major trends and developments within the vacation rental industry over the period, not to just summarize them all. My hope is to stimulate discussion and debate, and as such, I strongly encourage use of the comments section at the bottom. I would like to hear what trends you think I have missed and what vacation rental managers (VRMs) can do to benefit from positive trends while limiting the detriment caused by negative trends.
As a vacation rental manager, your priority during the often-busy summer season is to deliver an immaculate vacation space to every guest without worry. These cleaning tips, brought to you by some of Vacasa’s busiest and most highly valued team members, will keep your home shipshape even when guests are coming and going faster than usual. These tips come from cleaning 231,000 homes across the world, so you know they are tried and true.
As a vacation rental owner, finding and deducting the expenses that are related to the operation of your vacation rental business can offer significant tax savings. Unfortunately, there are many vacation rental hosts who fail to take advantage of all the deductions they are eligible for.
Across the U.S., from Beaufort, North Carolina to Los Angeles and everywhere in between, I have been tracking local and state legislation that unfairly regulates vacation rental properties. In many cases, the news stories and ordinances read the same. However, there is a growing trend for only primary home rentals or severely restricted secondary home rentals.
When it comes to major business decisions, Vacasa seeks a balance between opportunism -- here's an amazing opportunity, grab it before it's gone! -- and a more long-term strategic approach based on predetermined goals. Learning how to balance the different aspects of a company is essential to achieving sustainable growth.
The collaborative industry has been growing at an exponential rate, with the business model roughly defined as consumer peer-to-peer sharing of resources (for example: car sharing, rental accommodation or bike sharing). While the industry is by no means new, public awareness and inherent demand have moved the industry into the mainstream with the growth of companies such as Uber and Airbnb. Not only is it disrupting the traditional sales industry and forcing a rethink of strategy, but it is also changing and developing as it establishes itself. We look into how this industry is changing right now.
When it comes to advertising, pay per click (PPC) is about as simple as it gets—in theory. And while the bidding process behind this advertising channel is certainly a bit more complex, it is an emerging medium that you should be utilizing. Here are five tips we believe will aid you in managing your own PPC campaign.
Did you know that out of the almost 6 million vacation rental properties in the United States, almost all of them sit vacant for up to 85 percent of the year, depending on the location? This is the shocking truth and, unless you operate in Hawaii or some other beauteous island locale, chances are your off seasons can be even more killer than what that statistic makes apparent.
Short-term rental regulations continue to spread across the U.S. from the smallest town to largest state. Greg Holcomb, senior advocacy coordinator for VRMA, shares details of the first components of an advocacy toolkit to help members fight off burdensome rules that can greatly restrict the rental of properties you manage.
Although most businesses dream of having a market all to themselves, studies and history show us that more players in the market can be a good thing. Competition is the key driver of performance and inspires the adoption of innovation as companies adapt and new ideas emerge in the industry.
Customer reviews can make or break a vacation rental's online presence. But how can you secure the positive feedback you need to make an impact online? MaidThis gives five fool-proof tips for making sure your guests are leaving great reviews.
WASHINGTON, D.C. - The Vacation Rental Managers Association (VRMA), an international trade association representing professional property managers of traditional short-term vacation rentals, released the following statement in response to the Arizona House of Representatives passing SB 1350.
Each quarter, Andrew McConnell reviews the major trends and developments in the vacation rental industry. The first quarter of 2016, says Andrew, is already proving to be "disruptive, lucrative (for some) and incredibly revealing."
Join VRMA on Wednesday, May 25 from 10 - 11 a.m. CT for "Diversify Your Marketing." Amber Mayer of Perceptions by Mayer LLC will be presenting on ways to leverage all available marketing platforms to best promote your business.
Alan R. Hammond, past VRMA treasurer and founder/managing director of Holiday Vacation Rental, discusses why popular TV shows like HGTV's "Vacation House for Free" can skew the reality of owning and operating a vacation rental property.
Technology is a necessity today; however, technology partnerships can be a love-hate relationship. Michelle Marquis from NAVIS outlines some important things to keep in mind when exploring your technology partnership options.
Looking for a few easy tips and tricks to apply to your marketing efforts today that will ultimately help attract more vacationers to your rental properties? Alyson Waumett of Captevrix gives three crucial tips for making sure vacationers are finding you.
Cleaning and turning over properties after rentals is a cumbersome enough process, but when stain removal is added, it can get even trickier. InnStyle’s Susan Sternthal gives 18 important tips to remember when you are treating stains on your properties’ linens.
As the word suggests it, “influencers” have enough power on people to influence their behaviour and affect their purchasing choices. With the rise of the internet and social media, information has become the key for rental professionals to attract and convince their guests.
Customer credit card data is a hot topic in the hospitality industry right now; hacking is rising at unprecedented levels, leaving your property rental management company and your customers at risk. Kelly Odor looks into how you can take steps to protection for you and your customers.
Gerard Lester, director of strategic partnerships at Vacasa, writes about the importance of vacation rental managers becoming involved in the communities where they have properties and taking a seat at the table in discussions about advocacy and regulations.
From concerns about price, reliability and sales to solitude and luxuries, the myths about vacation rentals are wide ranging and often just not true. Stay Alfred Vacation Rentals has compiled — and debunked — this list of the seven biggest myths about vacation rentals.
Is your vacation rental company new to using inbound marketing? Or are you thinking about incorporating inbound marketing tactics to your marketing plan this year? Either way, make sure you don’t fall victim to these four common mistakes inbound marketers can make.
With so many details to keep track of every day, vacation rental managers can often forget to market their properties online. And then with so many different digital options, it can be tough to understand which will yield the highest ROI. Michelle Marquis, vice president of sales and marketing at NAVIS, provides some best practices for digital media.
Vacation rental professionals are constantly facing new threats. Owners are deciding to self-manage, hotels are beginning to creep into the vacation rental space, and the large vacation rental management companies are growing at a rapid pace. Join VRMA on April 12 for a webinar on the challenge of recruiting and retaining owners.
It used to be a challenge to get people to consider vacation rentals. They weren’t on the radar. There were few customers booking with a handful of managers through their own websites, over the phone and through adverts. But then the avalanche came.
Linens can instantly enhance a room by adding warmth, color, texture and an element of style. But keeping those sheets, towels, duvets, comforters and blankets in pristine condition can be a Herculean task. InnStyle's Susan Sternthal gives tips on tackling the daunting task of stain removal.
Chargebacks. They may not seem like a big deal, but fees can add up and impact the bottom line of any growing business. YapStone's article outlines chargebacks: what they are, how they're used against businesses and what you can do to protect your business.
Ali Cammelletti, president and consultant at Cammelletti Consulting, always worked hard to satisfy and exceed her guests' expecatations - sometimes at the detriment to her own wellbeing. In this article, Ali uses The Four Agreements to outline how service professionals can practice self-care, while also giving top-notch service to guests and customers.
Even with the boom of online booking tools in recent years, voice call reservations are still rolling in at rental management companies far and wide. In this article, Kennedy Training Network President Doug Kennedy talks about the trends in voice call reservations and how to deal with every type of customer that calls your facility.
Orlando Vacation Homes 360, Inc. recently conducted a survey of consumer vacation rental trends: How do renters search for and book properties and what are their top priorities when selecting vacation rental properties? OVH360 summarizes their findings in this article. The results may surprise you.
Registration is now available for the 2016 Eastern Seminar and the 2016 Western Seminar. Both regional seminars offer educational sessions tailored for every member of your staff, networking opportunities, and much more.
This week on the VRMA Blog, we're doing an Infographic Case Study. Exotic Estates, a luxury vacation rental service recently capitalized on a partnership with White Orchid Weddings, a wedding planning service provider, to create an informative and visual piece of marketing that gives newly engaged couples some important tips and tricks to booking nuptuals in Hawaii.
VRMA member Rodney Archer knows from personal experience all the different roles that a new business owner must take on when starting or running a small rental management company. In this article, Rodney gives some tips and tricks to managing, delegating and assessing your business in 2016.
The vacation industry has some predictable trends -- like longer destination travel in the summer and busy seasons during the holidays -- but some things are a bit harder to determine, such as where the industry as a whole is headed. Tom Villante, CEO of Yapstone, identifies four main predictions for the next year of the vacation industry.
Julian Castelli, CEO of LeisureLink, gives an in-depth look at the world of customer acquisition. Some of the most complex nuances like Google pay-per-click campaigns, the future of SERPs and the impact of Airbnb are explained.
Using the 7 Deadly Sins of Distribution as a guide, there are several strategies that, if put in place now, will increase bookings and OTA presence at year’s end, and help inform rate strategies and promotions in 2016.
Timberlake Hello Peter! Today is Thursday, September 8, 2016 Support Setup Public Site Sign Out Quick Search
Toggle navigation Articles Blog - Manage Articles Manage Blog Articles Manage Blog Articles Add New Article
Article category: Set the category that the article will be associated with. Article Date Article title: The title of the article that you wish to create. 30 Years of VRMA: Past President Lucy Kawaihalau Article excerpt: If this is a large article add an excerpt to provide a summary of the article on the front page rather than the full article. Source
? Article content: Add the article content here. Articles can contain any valid HTML tags. Source
The vacation rental industry continues to undergo a fundamental revolution. The digital era has transformed how consumers search, share, and book a property. It is now imperative, not optional, that vacation rental property managers focus on an online strategy that is cost-effective, generates more bookings, protects rate parity and price integrity while reaching the broadest audience of consumers. With the right strategy and technology, managers can profit from achieving vacation rental distribution excellence.
Keeping up with new technologies offered to vacation rental property managers today is a challenge in itself. From revenue management tools to digital welcome packs, our industry is attracting innovative start-ups that aim to solve everyday challenges and the biggest challenge of all? Marketing your properties.
Lessons from the evolution and consolidation of the hotel industry in the 1950s and 1960s are informative in understanding the potential for this seismic growth impacting the lodging industry decades later.
These days, the guest journey has grown more complex. On a typical day in 2015, millions of people worldwide will book lodging accommodations. The exponential growth of the internet and the use of mobile devices by travelers who shop, plan, and book online shines a light on the challenges hoteliers face in their fragmented, complex distribution environment.
For many of our clients, the 2015 rental season is winding down. Over the past few months, you’ve had your head down working; dealing with the needs of your homeowners and guests. Now it’s time to take a more detailed look at 2015 and plan ahead for 2016 — and I have some tips and tricks to help you set your marketing budgets for 2016.
When it formed in 1985, VRMA was in good company with other innovative and impactful things that have emerged. From entertainment to scientific discoveries, there are pearls of human resources wisdom in each of the well-known 30 things celebrating thirty years of inception this year.
Are you ready to get your vacation rental gameface on? Then register now for VRMA Bootcamp sessions to pump up the revenue and productivity in your company's finances, housekeeping, sales and marketing.
As we celebrate VRMA’s 30th birthday, we’ve had a chance to look back with some key leaders. Here’s our conversation with Ben Edwards, our current President and someone who has had the vacation rental industry flowing through his veins since 2000.
In addition to helping our staff better empathize and understand the real-life experiences being played out daily on the other side of the front desk, it is also important to make it their daily mission to bring out the best in others we encounter.
To celebrate the VRMA 30th Anniversary, it seems fitting to share the top 30 posts from the VRMA blog – trends, marketing, operations, customer service, homeowner retention/acquisition, reservations, housekeeping. You're sure to find a gem or two hidden in this list.
Just how does one exactly become a Reservation Superstar? It sounds like a pretty daunting task. While the technology in our industry is evolving—making it easy for customers to book a vacation without having to speak to a member of our staff even once—why do so many of them continue to pick up the phone and continue to call us to book their vacations?
As VRMA celebrates its 30th Anniversary, we are pausing to take a look back at the founding of the organization. This is the first of an ongoing series recognizing key leaders and moments in the organization's history.
Are you looking for effective and fun ways to grow your company's presence? Sweepstakes and contests can be great options. Read on to learn the differences between the two, and how they can help you build your vacation rental company's brand.
You never know what will happen next in this crazy, crazy vacation rental business. No two days, no two properties, owners or guests are ever the same. From lost keys to leaking toilets, mysteriously blinking lights to broken air conditioners in the middle of the night, there is never a dull moment. Here's a look at the craziest emergency call one manager ever experienced.
Looking for a new tool that can get your company's name out in front of an entire population of people just dying to use your property management services? Search engine optimization might be the answer.
True hospitality superstars know that while delivering hospitality requires good communications skills, it takes more than just that. These five training tips will help frontline agents better connect with guests.
With a record crowd and two-days of educational sessions and networking opportunities, it's no surprise that the event generated lots of conversation before, during and after the event. Here's what attendees had to say about #VRMAEurope on social media.
There is an intimacy about a podcast that can’t be achieved by blogging – an engagement with the speaker that goes way beyond the written word. On top of that, listeners are more likely to stay with an entertaining podcast for longer than they would a blog post.
Remarketing ads keep your brand top-of-mind during the vacation planning decision making process by encouraging them to come back to your site and book. If you're able to have a visitor return 3 or 4 times, your conversion rate goes up significantly. Here's a step-by-step guide to effective remarketing.
However, online advertising, even on Facebook, is daunting and can be so completely overwhelming that it’s easy to get lost in a sea of choices, options, toggle buttons and jargon. My goal is to throw out the garbage and give you a basic understanding of how Facebook advertising works... by way of t-shirts.
Like many industries, the vacation rental management industry has been revolutionized in recent years by mobile and Internet technologies. These changes make our lives easier. They also make our lives a bit more complicated. They have changed the way we do business and, most importantly, they have expanded the opportunities available to us.
If you are in the vacation rental business, customer service should be a priority. Understanding the three types of guests will help you determine the best course of action when a guest has a complaint.
The 2014 VRMA Annual Conference (held Oct. 26-29 in San Diego) was officially the largest event ever held not just in VRMA history, but in the history of the vacation rental industry. With more than 1,000 people in attendance, it's no surprise that the Conference generated lots of buzz before, during and after the event. In their own words, here's what attendees had to say about #vrma2014 on social media.
This is the first time in about four months that you’ve had a chance to take a breath, but more importantly, to start thinking strategically. It’s easy to become distracted, but now is the time to “make hay” for the coming year.
When I think about the topic, Providing Excellent Customer Service, the first thing that comes to mind is my favorite quote, Everyone's Perception is Their Own Reality. So really, excellent customer service will look different to every customer we encounter.
From driving the same route to work every day to ordering coffee, so many of your actions are automatic because we develop habits based on heuristics, the mental shortcuts we take due to familiarity. What if customers would choose your vacation rental site based on this principle?
If the Internet and rent by owner sites have taught us anything, it is the importance of responding promptly to renter inquiries. Call centers allow us to catch after-hours or overflow calls without having to add staff. The challenge is in understanding when they increase or decrease profit.
Potential guests have more information available at their fingertips than ever before--meaning the balance has shifted from the sales agent to the consumer. How can savvy sales agents go beyond reciting information available on the website to close the sale?
Studies conducted by the U.S. Small Business Administration and U.S. Chamber of Commerce have found that acquiring new rental customers can cost as much as five to seven times more than simply retaining existing customers. The fact that customer profitability tends to increase over the life of a retained customer is added incentive for businesses to allocate more resources to sharpening their customer retention strategies.
The wonderful world of social media is an ever-increasing form of interaction between customer and service. For vacation rental management companies, it is important to know the correct approach in order to maximize exposure and increase leads and conversions.
A key principle for finding personal fulfillment in the never-ending journey to hospitality service excellence is realizing that when we bring out the best in others, we simultaneously bring out the best in ourselves every day, every shift, and with just about every guest we encounter.
Summer may be the busiest time of year for most vacation rental managers, but it's important not to lose sight of the steps you need to take to make the most of your marketing efforts over the next few months.
Have you ever received an inquiry or booking from someone in Canada? Do you think you may receive an inquiry or booking from someone in Canada? Then you need to be aware of new anti-spam legislation beginning July 1 that will affect your e-mail marketing strategy for these guests.
Have you dedicated any time or resources to Google+? If you have for your business, chances are you still don't spend a significant amount of time on Google+ personally. There has been a lot of recent news about changes on Google+ that will impact the vacation rental industry.
With record crowds at both the Eastern and Western Regional Seminars in April, there was a lot to talk about on social media. In their own words, here are what Seminar attendees thought about the 2014 Regional Seminars.
Many VRMs have developed a number of procedures, systems, and additional home services to create a competitive advantage and operational efficiency in their businesses. Most of these managers are only targeting their current customer bases for these services and have neglected to see the market need outside of their inventory. Here are six steps to expand your revenue sources beyond your current inventory.
After such a positive response to our session at VRMA East, and in preparation for conducting a similar session at VRMA West, we wanted to share some of the ideas with those who were not able to attend, or who would like additional color on the topics covered. To that end, this will be the first piece in a three part series covering “New Revenue: Innovative Revenue Models from the Vacation Rental Industry and Beyond.”
Now that we’ve established the importance of vacation rental marketing (especially inbound marketing), and many vacation rental managers are hitting the busiest time of year, it's time to try to break off some VRM marketing ideas into smaller chunks.
Increasing the number of properties you manage is the best and fastest way to grow your business. Of course, adding properties is easier said than done. Here are talking points to use when you have a conversation with a prospective homeowner.
It's spring, and it's time to kick your content marketing into high gear. Your guests are coming out of their winter hibernation, and thoughts of awesome summer vacations are building into travel plans. Now is the time to capture the attention of travelers with your amazingly valuable online content. Download these free templates to get started.
Historically, online marketers have been able to see which organic (not paid) keywords drive the most traffic and revenue to their vacation rental website. But changes at Google mean that vacation rental marketers may no longer to have access to this data. Here are 10 ways to adapt.
Lifecycle Marketing is the practice of communicating relevant information with prospects and customers according to their behavior or interaction with your business with the objective of delivering the right message to the right audience at the right time.
As owners and operators it isn’t surprising to have a love-hate relationship with turning a large amount of properties on a single day. “Sold out” is music to our ears, but the dreaded dilemma of servicing the homes in a timely manner may cause temporary panic.
I’ll never get tired of the absolute awesomeness of La Tour Eiffel, especially sparkling at night and spotted through the glass roof of a riverboat on the Seine, as we enjoyed on the Monday night of the VRMA European conference.
As a vacation rental manager (VRM), here's what you need to know when branding for your company. If your company has already been through branding, use these guidelines to check if your branding strategy is as strong as it can be.