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    Booking.com looks to Expand Vacation Rental Options

    In Booking.com’s Super Bowl commercial, actress Melissa McCarthy was used to drive the point that the brand is delving further into the alternative accommodation space. “We’re incorporating our alternative accommodation offerings in some of our recent brand advertising to help raise customer awareness of this product,” Booking Holdings CEO and President Glenn Fogel said during the company’s quarterly earnings call. Alternative accommodation room nights last year grew about 56 percent from 2021 and 11 percent from 2019, and they accounted for about 30 percent of Booking.com’s total room nights for the year, according to Fogel.

    PhocusWire (02/23/23) Kathryn Walson

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