VRMA Administrator
Google is among the platforms that have informed the European Union that it meets the definition of being a “gatekeeper” under the EU's Digital Markets Act (DMA), and Booking.com stated that it expects to meet that criteria “at the end of 2023.” Under the measure, tech companies having at least an $82 billion market cap and 45 million active monthly users will see some of their operations or business practices restricted. In travel within the European Union, Google would be barred from favoring its Google Travel ecosystem in search results over the free results from companies such as Expedia, Tripadvisor, Booking Holdings, and other smaller competitors. It's less clear how Amsterdam-based Booking.com's business would be impacted by the Act. A Bernstein research report in April stated: “Booking is the smallest company potentially affected by the DMA, and as such likely to be the least targeted by the rules; but it is also the company with the highest European exposure. We would expect only limited financial impact on Booking.”
Skift (07/07/23) Dennis Schaal
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