Did you know: In 2012, 42% of stories shared to users' Facebook timelines were travel experiences-- more than double that of the next category.
According to the 2013 Portrait of American TravelersSM study, 82% of travelers trust recommendations from friends and family, 74% of U.S. travelers have a Facebook profile and 1 our of 3 travelers reference social media as a main source of travel ideas and inspiration.
With an increasing amount of individuals communicating, reviewing and recommending products and experiences to their friends and family through social media, online word of mouth is vital to successful organic referrals, leads and conversions in today’s marketplace.
VRMA's public relations agency MMGY Global (formerly known as Ypartnership) has created a great resource for any tourism-industry professional looking to better leverage the power of Facebook marketing. First presented at the Facebook Global Travel Marketing Summit, MMGY has shared this 20-page white paper to help vacation rental management companies better understand and use Facebook as a marketing tool.