If only I could spend every advertising dollar as wisely!
Five years ago I decided to have a mini-wrap done on my Ford Escape. The cost was reasonable, and it has brought me a ten-fold return on investment.
I have been honked at and pulled over by interested owners and renters over and over again.
I have met people at shopping centers, gas stations and even next door neighbors when visiting properties I manage.
I go through business cards and brochures like you wouldn’t believe, and they DO call and mention meeting me through my car advertising.
I have about eight properties in one particular gated community and I have been told by many that they thought we had multiple cars because they see us everywhere, all the time.
Now how’s that for advertising?
Every time my husband and I go out of town we take my “advertisemobile,” and yes... I’ve received calls from people who saw us on the freeway or in a city where we were vacationing.
As the owner of the business, the liability is not the same as an employee will have. You may need to look at the possible liabilities associated with employee cars ...but if you are the owner I would highly recommend this type of advertising. I wish all our advertising decisions could be as successful!
This has worked for my company; what about yours? What's been your most successful marketing endeavor?