Looking for a few easy tips and tricks to apply to your marketing efforts today that will ultimately help attract more vacationers to your rental properties? Attracting more eyeballs to your website or social media outlets seems like a lot of work, but I have compiled 3 easy things you can implement today that can start bringing more prospects to you.
1. "You" Not "We"
Go onto your site and read your current content. How is your approach? Do you use verbiage that just describes your company the whole time? Instead of stating facts about your vacation rental company or pushing discount codes down their throat to try and sell your property, position yourself as a solution to your customer's problem. Use lots of "you" and little "we." It's a simple change that can make a large impact.
2. Maintain a Blog
At this point in the game, everyone knows blogging is an important factor in your marketing efforts. However, it is how you blog that makes a difference. When thinking of topics, use your vacationer's train of thought when searching the internet. What kind of questions are they asking? What answers are they seeking? For example, if Kelly is looking for a unique place to get married on the beach, and you have beach front properties set-up for weddings, here is a blog idea: "4 Perfect Beach Wedding Venues You May Not Have Thought Of." Then you can talk about your top four oceanfront homes in your brochure.
3. Submit Your Content
Links aren't everything in SEO, but search professionals say a large portion of the engines' algorithms are link-related. That means you should start submitting your content to travel sites or blogs. Whenever you write a blog, make a video or post any guides you create and make sure to post on all social media outlets. You could grab the attention of a company who wants to share your info. It is also important to do a little research and see if you can submit your content directly to a website that could find it helpful to their readers and link to you! These links are a huge SEO drivers.
These three tips are fast and easy, but can have a huge impact on helping vacationers discover your website and property.
Alyson Wuamett is a marketing account manager with Captevrix. Certified in both inbound marketing and Hubspot, she has more than seven years of marketing experience working in both the vacation rental management and private aviation industries. As a born and bred Floridian, Alyson can be found on the weekends cheering for her Florida State Seminoles, snapping an obscene amount of pictures of her baby or binge watching Lifetime movies without a trace of shame.