There is an intimacy about a podcast that can’t be achieved by blogging – an engagement with the speaker that goes way beyond the written word. On top of that, listeners are more likely to stay with an entertaining podcast for longer than they would a blog post.
Remarketing ads keep your brand top-of-mind during the vacation planning decision making process by encouraging them to come back to your site and book. If you're able to have a visitor return 3 or 4 times, your conversion rate goes up significantly. Here's a step-by-step guide to effective remarketing.
However, online advertising, even on Facebook, is daunting and can be so completely overwhelming that it’s easy to get lost in a sea of choices, options, toggle buttons and jargon. My goal is to throw out the garbage and give you a basic understanding of how Facebook advertising works... by way of t-shirts.