To celebrate the VRMA 30th Anniversary, it seems fitting to share the top 30 posts from the VRMA blog – trends, marketing, operations, customer service, homeowner retention/acquisition, reservations, housekeeping. You're sure to find a gem or two hidden in this list.
Just how does one exactly become a Reservation Superstar? It sounds like a pretty daunting task. While the technology in our industry is evolving—making it easy for customers to book a vacation without having to speak to a member of our staff even once—why do so many of them continue to pick up the phone and continue to call us to book their vacations?