VRMA Blog

When it comes to major business decisions, Vacasa seeks a balance between opportunism -- here's an amazing opportunity, grab it before it's gone! -- and a more long-term strategic approach based on predetermined goals. Learning how to balance the different aspects of a company is essential to achieving sustainable growth.

The collaborative industry has been growing at an exponential rate, with the business model roughly defined as consumer peer-to-peer sharing of resources (for example: car sharing, rental accommodation or bike sharing). While the industry is by no means new, public awareness and inherent demand have moved the industry into the mainstream with the growth of companies such as Uber and Airbnb. Not only is it disrupting the traditional sales industry and forcing a rethink of strategy, but it is also changing and developing as it establishes itself. We look into how this industry is changing right now.

When it comes to advertising, pay per click (PPC) is about as simple as it gets—in theory. And while the bidding process behind this advertising channel is certainly a bit more complex, it is an emerging medium that you should be utilizing. Here are five tips we believe will aid you in managing your own PPC campaign.

Did you know that out of the almost 6 million vacation rental properties in the United States, almost all of them sit vacant for up to 85 percent of the year, depending on the location? This is the shocking truth and, unless you operate in Hawaii or some other beauteous island locale, chances are your off seasons can be even more killer than what that statistic makes apparent.

Short-term rental regulations continue to spread across the U.S. from the smallest town to largest state. Greg Holcomb, senior advocacy coordinator for VRMA, shares details of the first components of an advocacy toolkit to help members fight off burdensome rules that can greatly restrict the rental of properties you manage.