VRMA : Blogs : VRMA Blog

Recent Articles

The Revenue-Driving Role of Reservationists

Posted By: Kit Steen-VerHoeven

Thu May 25th, 2017

In the vacation rental industry, guest bookings drive the bottom line and are an essential part of running a successful business. The secret to success? It starts with building a strong, talented team and providing them with the tools and support needed to close sales.

0 Comments 0 Likes Keywords: Sales/Marketing

Vacation Rental Sales: How to Explain High-Season Rates

Posted By: Douglas Kennedy

Thu May 18th, 2017

Now that potential guests can see multiple photos and virtual tours, there is still one question that callers continue to challenge our agents with every day: “Why are the rates so much higher this time of year?”

0 Comments 0 Likes Keywords: Guest Services

Adapting to a Global Marketplace: Lessons from VRMA Europe

Posted By: Julia Daly, Vacasa

Thu May 11th, 2017

I recently had the opportunity to attend VRMA’s annual European Conference in Amsterdam. There, I heard from experts on a range of topics including building a successful sales team, dynamic pricing strategies and the impact of the sharing economy on the on the vacation rental industry.

0 Comments 0 Likes Keywords: Sales/Marketing

PR and the Customer Journey

Posted By: Jessica Gillingham

Thu May 4th, 2017

Recently, I have been putting a lot of thought into reviewing where PR sits within the customer (or guest) journey. How much impact does PR activity have in the four key stages that a guest will walk through before (and after) booking their vacation rental?

0 Comments 0 Likes Keywords: Guest Services | Professionalism | Sales/Marketing