Vanessa de Souza Lage, chief marketing officer with Rentals United, knows a thing or two about technology. She has discovered some trends on the state of vacation rental tech, and will share findings during a presentation at the 2018 VRMA European Conference, March 4-6 in Paris.
For a long time, technological change in the vacation rental industry meant, almost entirely, systems improvements. This consisted of better accounting, marketing, reservation tracking and other process efficiency upgrades.
As a provider of guest services training for both traditional lodging and vacation rental agency models, over the years I’ve become keenly aware of the similarities and differences. One especially notable difference is the impact of refunds.