Recently, I have been putting a lot of thought into reviewing where PR sits within the customer (or guest) journey. How much impact does PR activity have in the four key stages that a guest will walk through before (and after) booking their vacation rental?
“I don’t really need younger employees; I want experienced professionals” “I can’t find the right person for this position.” “I just don’t understand what motivates my employees anymore.” Do these complaints sound similar to what you’ve faced in your vacation rental business?
Hiring successful people isn’t just happenstance. There is a method and a process to finding talent. Just as you have a plan to manage your operations, you need to have a plan to manage your recruitment. Standardizing your recruitment process improves your ability to hire the right people.
With the proliferation of online guest reviews and social media postings, training all of your guest contact colleagues to properly respond to guest complaints is more important than ever before in the history of the lodging industry.