VRMA : Blogs : Classification: Sales/Marketing

Recent Articles

Looking Back and Proceeding Forward

Posted By: Andrew McConnell

Mon Feb 13th, 2017

2016 was a momentous year for the vacation rental industry. After acquiring HomeAway in 2015, Expedia saw the exodus of much of the executive team and very clearly pivoted to focus on professionally managed properties at the expense of HomeAway’s old bread and butter: Rent-by-owners (RBOs).

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5 Ideas for Smarter Facebook Advertising in 2017

Posted By: Chad Brubaker

Thu Feb 2nd, 2017

2017 is the year to get savvy about Facebook advertising. The social media platform had over 1.8 billion global users as of September 2016, and 1.1 billion of whom used the platform every day that month.

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How to Create Interesting and Valuable Marketing Content in a Competitive Vacation Rental Marketplace

Posted By: Steve Sherlock

Thu Jan 19th, 2017

With various social media sites competing for your attention and content, it's difficult to determine exactly where you should be spending your time, and what content you should post. There are blogs and articles to be written, infographics to be created, and photos and videos to be captured. As a vacation rental manager, you are probably asking which of these channels and types of content are going to drive qualified consumers to your vacation rental properties.

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The Acquisition Survival Guide

Posted By: Eric Breon

Thu Jan 12th, 2017

If you’re the owner of a vacation rental management company, you’ve probably considered selling your business. Vacasa has acquired 40 vacation rental management companies of all sizes from across the U.S. During our many conversations with VRMOs, we’ve learned how to ensure a positive acquisition experience. After all, a successful transaction isn’t just about the dollar amount — it’s also about feeling accomplished and content with the outcome. So whether an acquisition is right around the corner or still a hypothetical, here are our best tips for a good experience.

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5 Steps to Drive Revenue with a Cost-effective Content Strategy

Posted By: Eric Breon

Tue Oct 4th, 2016

By now, most of us in the vacation rental space are convinced that quality content is an essential part of your marketing outlay, and a solid content strategy is cheaper than you think (even if writing, design and social media aren’t your strong suits). Here are five steps to get your content strategy started, whether you’re a small, family-owned business or a large national firm.

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