Modern technology has changed the face of marketing in the vacation rental industry. Today, we have access to far more in-depth data than ever before, doing away with the need for the “spray & pray” marketing strategies of decades past.
Modern technology has changed the face of marketing in the vacation rental industry. Today, we have access to far more in-depth data than ever before, doing away with the need for the “spray & pray” marketing strategies of decades past.
In 2017, virtual reality will continue to transform the vacation rental industry for managers, marketers, owners, and guests. At Vacasa, we’ve explored this firsthand through our partnership with Matterport, which provides virtual tours of nearly all of our 4,600 U.S. homes.
You can hardly watch TV, scan the Internet or walk around a retail store these days without seeing smart home technology. Big players are producing and marketing smart home products faster than you can say “automation” — and they’re just getting started.
After the wild, strange and wholly unexpected outcomes of the vacation rental industry in 2016, it might seem daunting to forecast the trends and issues that will impact business owners and managers this year.
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