Last spring, I took my first trip in over a year—a novel concept considering the state of the world we live in today. Unsurprisingly, my vacation was different from those I’ve taken in previous years, and as a traveler emerging from the pandemic, I had different expectations and sets of criteria.
Now that potential guests can see multiple photos and virtual tours, there is still one question that callers continue to challenge our agents with every day: “Why are the rates so much higher this time of year?”
Recently, I have been putting a lot of thought into reviewing where PR sits within the customer (or guest) journey. How much impact does PR activity have in the four key stages that a guest will walk through before (and after) booking their vacation rental?
With the proliferation of online guest reviews and social media postings, training all of your guest contact colleagues to properly respond to guest complaints is more important than ever before in the history of the lodging industry.
Guest agreements are essential to protecting owners, guests and property managers. But given how important and widely used these documents are, management companies don’t always spend the time required to optimize them.