Recent Articles
Posted By: Jessica Gillingham
Thu May 4th, 2017
Recently, I have been putting a lot of thought into reviewing where PR sits within the customer (or guest) journey. How much impact does PR activity have in the four key stages that a guest will walk through before (and after) booking their vacation rental?
Posted By: Steve Sherlock
Thu Apr 20th, 2017
“I don’t really need younger employees; I want experienced professionals”
“I can’t find the right person for this position.”
“I just don’t understand what motivates my employees anymore.”
Do these complaints sound similar to what you’ve faced in your vacation rental business?
Posted By: Sue Jones, MBA, SHRM-SCP, SPHR
Thu Mar 16th, 2017
Hiring successful people isn’t just happenstance. There is a method and a process to finding talent. Just as you have a plan to manage your operations, you need to have a plan to manage your recruitment. Standardizing your recruitment process improves your ability to hire the right people.
Posted By: Douglas Kennedy
Thu Mar 9th, 2017
With the proliferation of online guest reviews and social media postings, training all of your guest contact colleagues to properly respond to guest complaints is more important than ever before in the history of the lodging industry.
Posted By: Ali Cammelletti
Thu Feb 23rd, 2017
What are the subtle techniques that enable buyers to walk away feeling like they just had an awesome experience? The foundation of the sales experience is the tone we use with our different voice fluctuations as well as the warm words we use.
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