VRMA : Blogs : Classification: Sales/Marketing

Recent Articles

The Revenue-Driving Role of Reservationists

Posted By: Kit Steen-VerHoeven

Thu May 25th, 2017

In the vacation rental industry, guest bookings drive the bottom line and are an essential part of running a successful business. The secret to success? It starts with building a strong, talented team and providing them with the tools and support needed to close sales.

0 Comments 0 Likes Keywords: Sales/Marketing

Adapting to a Global Marketplace: Lessons from VRMA Europe

Posted By: Julia Daly, Vacasa

Thu May 11th, 2017

I recently had the opportunity to attend VRMA’s annual European Conference in Amsterdam. There, I heard from experts on a range of topics including building a successful sales team, dynamic pricing strategies and the impact of the sharing economy on the on the vacation rental industry.

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PR and the Customer Journey

Posted By: Jessica Gillingham

Thu May 4th, 2017

Recently, I have been putting a lot of thought into reviewing where PR sits within the customer (or guest) journey. How much impact does PR activity have in the four key stages that a guest will walk through before (and after) booking their vacation rental?

0 Comments 0 Likes Keywords: Guest Services | Professionalism | Sales/Marketing

A (Speculative) Prediction of the Deals to Come in 2017

Posted By: Andrew McConnell

Tue Apr 18th, 2017

For several years now I have written a quarterly trends article looking at what has happened over the prior three months in the vacation rental industry and sussing out the implications for those involved in the space.

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Sales Service Points That Make a Difference

Posted By: Ali Cammelletti

Thu Feb 23rd, 2017

What are the subtle techniques that enable buyers to walk away feeling like they just had an awesome experience? The foundation of the sales experience is the tone we use with our different voice fluctuations as well as the warm words we use.

0 Comments 0 Likes Keywords: Guest Services | Professionalism | Sales/Marketing