VRMA : Arrival: Features

5 Key Elements to Drive Your Brand’s Content Strategy

By: Jessica Gillingham | Jan 23

We know the importance of a strong public relations strategy, but just how important is a content marketing strategy? Content strategy is an integral part of any marketing plan, with content creation being a top priority for 80 percent of marketers.

How to Bust 3 Common Myths Held By Self-Managing Vacation Rental Owners

By: VRMA Administrator | Jan 17

Third-party listing sites like Vrbo and Airbnb have given vacation rental homeowners the ability to manage their homes in ways never available to them before.

Making Waves in Accessibility

By: Dani Damario | Jan 9

Becoming RENTable and its CEO, Lorraine Woodward, are setting the standard for accessible vacation rentals.

The Vacation Rental Market Is Growing. Is Your Business?

By: VRMA Administrator | Jan 3

Arrival spoke with three growth experts from within the vacation rental industry to understand how they see growth. Each shared how they’ve grown and tips for how other vacation rental managers can grow into the future.

How to Protect Your Vacation Rental Business and Optimize for Growth in 2023

By: VRMA Administrator | Jan 3

If your New Year’s resolution is to grow your business in 2023, this article is for you! We explore the best ways to mitigate risks, improve guest experience, and optimize for growth this year.

Building Trust in a Distrusting World

By: VRMA Administrator | Dec 19

Trust is the foundation of all relationships, personal and professional. If there is not a foundation of trust, the relationship will suffer in many ways.

The Holy Grail of Customer Service

By: VRMA Administrator | Dec 15

Times are changing, but the customer’s expectations are not. A large percentage of Homes and Villas by Marriott Bonvoy guests are very seasoned travelers. They spend many nights in our various Marriott hotel brands.

Does Your Business Have a Crisis Communications Strategy?

By: Jessica Gillingham | Dec 12

Even if your property management company has done its homework and is well-versed in what to do in a crisis, it’s always a good idea to reassess your communications strategy.

Combating Economic Headwinds—Smart Tech Bolsters Short-Term Rental Management

By: VRMA Administrator | Dec 5

We’re in the midst of quite a storm. Labor shortages are evident in virtually every industry across the United States, and the standard measures of inflation have been steadily increasing for over a year, with the most recent Consumer Price Index (CPI) report still hovering above 8 percent.

Is ‘Benchmarking’ the STR World’s Most Overused Buzzword?

By: VRMA Administrator | Dec 1

The concept of “benchmarking” is possibly the most talked about, but least acted-upon concept in the short-term rental industry. Discover how benchmarking can make you a stronger VRM with this handy checklist in five steps to get you started.

The Move Toward Data-Informed (Rather than Data-Driven) Revenue Management

By: VRMA Administrator | Nov 28

The value of having good data in evaluating the potential of a short-term rental investment and/or in operating a profitable short-term rental business goes without saying. But there are many factors and reasons why a reliance on data-driven strategies can lead to suboptimum results.

Mobile Apps in Property Management: Why Do They Matter?

By: VRMA Administrator | Nov 22

You only need to briefly look at the latest data on the usage of mobile phones and apps to understand how crucial this form of technology is to day-to-day life. The average person in the US checks their phone 63 times a day and spends over four hours on their device.

Little Things, Big Impact

By: VRMA Administrator | Nov 22

When the couple celebrating their 20-year anniversary first arrived at their vacation rental in Maui, they were already filled with great anticipation.

Vacation Rentals Hit Vegas: First-Timers Reflect on VRMA International 2022

By: VRMA Administrator | Nov 15

Touching down in a land of make-believe in the middle of a desert, you’d forgive anyone who hadn’t experienced the outlandish sights and sounds of the Las Vegas Strip for thinking they’d been transported to a parallel universe.

Vacation Rental Monitoring 101

By: VRMA Administrator | Nov 15

Property tech is quickly gaining ground in the vacation rental industry.
In this article, we focus on the area of vacation rental monitoring and cover
everything you need to know to get started.

How the Economy Shapes the Vacation Rental Space and What the Data Shows Today

By: VRMA Administrator | Nov 8

In this article, we take a look at the supply and demand of the short-term rental industry and what that means for your business. We also dive into the macroeconomic travel sentiment and how it may impact the global travel recovery and demand.

It’s Time for Local Governments and STR Operators to Start Working More Closely Together

By: VRMA Administrator | Nov 7

The travel industry has come roaring back to life, and the subject of short-term rentals is on the agenda for thousands of city council meetings across the country.

Future Trend: Could Housekeeping Companies Be the Next Challengers in Short-Term Rentals?

By: VRMA Administrator | Nov 7

We’re seeing an emerging trend of housekeeping companies diversifying into short-term rental (STR) management.

What 2023 Short-Term Rental Trends Should You Prepare For?

By: VRMA Administrator | Oct 31

How do I prepare my rentals for 2023? With the latest data from Beyond, we can take a look forward at what to expect in the new year.

The Great Renegotiation

By: VRMA Administrator | Oct 31

The reports and realities of the “Great Resignation” have been grim for employers. It seems harder than ever to find and keep good talent, as millions of people have quit their jobs.

The Future of Short-Term Rentals Is in Its Merging

By: Jessica Gillingham | Oct 17

Jessica Gillingham, founder and director of Abode PR, recently attended Skift’s inaugural The Future of Lodging Forum in New York City. The focus of the event was to dissect and debate the “great merging” of travel and hospitality, with special emphasis on hotels and short-term rentals.

A Different Take on Essential Metrics

By: VRMA Administrator | Oct 14

Data is an essential tool for today’s property manager. In this article, we discuss how you can leverage some of your most important metrics to grow your business in unexpected ways.

Transformative Hospitality Tech for Short-Term Rental Operators

By: VRMA Administrator | Sep 26

Hotels are becoming less popular among the largest group of travelers in the U.S.—millennials and Gen Zers—who are instead choosing the services of short-term rentals.

Corporate Social Responsibility and Your Vacation Rental Business

By: Jessica Fuller | Sep 19

At the heart of corporate social responsibility is the formation of partnerships with fellow businesses and organizations that align with your business, discovering their needs, and developing a system or program that allows you to help address those needs and positively impact the local community.

How Vacation Rentals Have Captured the Media Landscape

By: VRMA Administrator | Sep 6

Over the last 18 months, the number of press stories related to vacation rentals has grown exponentially.

Redrawing Hospitality’s Big Picture

By: VRMA Administrator | Sep 1

At its core, a property management system (PMS) is a tool for operations and revenue generation. But what about lead generation? What about email? Your website? Reservation sales? It’s time to change how we think about running a hospitality business.

Short-Term Rental Market Update and Forecast: US Summer Destinations

By: VRMA Administrator | Sep 1

Rising inflation and travel costs combined with high summer travel demand created a unique market situation for short-term rentals this year. See the 2022 data, and find out what moves property managers should make during the upcoming shoulder season.

Grow Your Vacation Rental Business Through Efficient Procurement Solutions

By: Jeff Iloulian | Aug 22

We always hear stories from industry leaders about the different ways they have grown and scaled their short-term rental (STR) businesses.

Evaluating In-Property Vacation Rental Technology for Every Audience

By: VRMA Administrator | Aug 15

Technology in the vacation rental industry has expanded significantly in recent years—from “smart home” to software-as-a-service (SaaS) applications, digital guidebooks, noise detectors, mobile applications, and more.

Email Automations: Build Guest Loyalty…and Get Bookings in Your Sleep

By: VRMA Administrator | Aug 8

Automation is the name of the game for busy vacation rental managers looking to maximize their efficiency.

Vacation Rental Tech in Numbers

By: VRMA Administrator | Aug 1

Looking to introduce new tech in your vacation rentals but don’t know where to start? In this article, we arm you with some key property tech stats, so that you have concrete numbers driving your decisions.

What Lies Ahead? Fall Pacing for the Top US Travel Regions

By: VRMA Administrator | Aug 1

The first half of 2022 was strong but demand has softened from 2021 while rates continue to increase and traveler behaviors return to normal. Key Data presents a regional breakdown of the top KPIs to help you understand fall performance.

The Meaning of Clean

By: Michelle Williams | Jul 26

A clean and well-maintained property is a key indicator of
your company’s brand and level of professionalism.

Augmented Reality Technology Is Changing the Game

By: VRMA Administrator | Jul 11

Augmented reality (AR) and virtual reality (VR), collectively known as XR technology, recently made headlines when Facebook announced a wholesale rebranding of the company as Meta, recognizing the company’s shift to focusing on these two emerging technologies.

How to Sell Your Owners on the Benefits of Dynamic Pricing (Including a Sample Email Template!)

By: VRMA Administrator | Jul 1

As a property manager, the benefits of dynamic pricing might seem clear to you: more accurate prices on your listings, access to decision-driving data and insights, time savings, and, ultimately, maximized revenue. However, your owners will undoubtedly have questions.

How to Fix Your Vacation Rental Pricing: 7 Red Flags to Spot in Your Booking and Reservation Data

By: Jeffrey Breece | Jul 1

To help you build out your revenue management strategy, I have identified a few red flags that I spot in the booking and reservation data. Spotting these red flags can help you immediately course-correct your pricing and revenue management.

Proven Tactics: Website Features to Guide Your Booking Funnel

By: VRMA Administrator | Jun 20

There’s a big difference between the process of buying a new T-shirt versus booking a vacation. As such, there are some key differences in the purchase funnel, or booking funnel as we’ll call it, which we’ll go over in this article.

The 4 Biggest Lessons We’ve Learned from Using Revenue Management Strategy to Price Thousands of Properties (Seriously)

By: Debi Steigerwald | Jun 17

Dynamic pricing is the key to unlocking the potential of every rental and increasing the revenue potential for every vacation rental business. Here are our biggest takeaways from pricing thousands of vacation rentals (no, really) for hundreds of property managers (actually).

Keep Your Vacation Rental Party-Free This Summer

By: VRMA Administrator | Jun 15

The Fourth of July may be a month away, but there’s no reason you shouldn’t start preparing for it now. With Memorial Day weekend behind us, summer party season has officially started, and many organizers are looking to short-term rentals. How can you make sure they don’t pick yours?

Meet Me at the Treehouse: Lessons From Niche Alternative Accommodation Management Companies

By: VRMA Administrator | May 23

From treehouses to tents, wagons to windmills, no matter the shape and size of the properties you’re renting out, effective management and marketing strategies have never mattered more.

If the last two years have taught us anything, it’s that the property management industry needs to be ready to tu

How to Be a Good Neighbor and Avoid Vacation Rental Bans in Your Area

By: VRMA Administrator | May 16

It’s best to take a proactive approach to responsible hosting. This way, you can avoid tensions rising in your neighborhood in the first place. Here’s how you can be a good neighbor even if you’re managing remotely.

Simon Lehmann Talks Human Capital, the Sustainability of Industry Growth Rates, and More

By: Alexa Schlosser | May 16

The VRMA Executive Summit (June 1-3, 2022) is designed for executive-level leaders focused on business strategy, organizational excellence, sustained growth, and charting a vision for their company’s future.

Make Social Media Fun Again (And Keep ROI in Mind)

By: VRMA Administrator | May 3

When it comes to social media for your vacation rental management company, there isn’t a playbook that tells you exactly how to increase your following or bookings—much less your ROI. Yet there are platforms and tools that can help you unlock valuable information so you can increase those numbers.

Where to Grow? Opportunities in 2022 and Beyond

By: VRMA Administrator | May 2

With travel expected to return in full force this year, how can vacation rentals maintain their momentum? In this article, I take a quick look at the U.S. market and identify a few key areas for future opportunities.

The Future of Guest Loyalty in the Vacation Rental Industry

By: Andrew McConnell | Apr 18

The vacation rental industry has boomed in the last 20 years. User-friendly, guest-forward technology combined with eye-popping budgets for branding and marketing has turned vacation rental booking sites like Airbnb and Vrbo into household names.

Three Tips to Optimize Your Vacation Rental Website

By: VRMA Administrator | Apr 15

You might think your direct channel, aka your website, is performing pretty well. But how do you know for sure? Read our “Three Key Factors” to optimize your website’s revenue performance and compare yourself against our industry benchmarks.

Buy or Sell? What You Should Know About M&A

By: VRMA Administrator | Apr 5

Mergers and acquisitions in the vacation rental management industry appear to be on the rise. If you’re considering buying or selling, here are some things to keep in mind.

Fees: It’s More Than a ‘Fee’ling

By: Jeffrey Breece | Apr 1

Fees are a necessary part of any revenue management strategy. Beyond reviewed over 12 million reservations to gain a better understanding of how they are used.

Instant Booking Is Here to Stay

By: VRMA Administrator | Mar 8

Instant bookings are a driver of growth for the industry. How can vacation rental managers use instant bookings to their advantage and avoid making any unforced errors?

Long-Term Growth for Short-Term Rentals

By: VRMA Administrator | Dec 15

Industry data paints a pretty picture for the future of short-term rentals, even as the day-to-day remains unpredictable. We look at ways to start 2022 strong and make the most of the months ahead.

Finding Success in Times of Crisis

By: VRMA Administrator | Dec 13

How one startup company found success by embracing the unknown challenges brought on by the COVID-19 pandemic.

Digital Concierge: How It Will Help Vacation Rentals Stay Ahead of Hotels

By: VRMA Administrator | Dec 1

A well-managed concierge program is a key to boost the revenue of a vacation rental business. Upselling is a great business opportunity to increase the average revenue hospitality business makes from a guest.

Brand Awareness

By: VRMA Administrator | Nov 23

What’s your brand’s unique value proposition—the thing that sets your vacation rental management company apart from competitors? If you don’t know, it’s time to ask.

Often, knowing what makes a brand special can help a company better market itself, which can lead to press, awards, and new guests.

Catering to the Digital-Savvy Tourist Without Losing Personalization

By: VRMA Administrator | Nov 12

Becoming digital does not necessarily mean losing the personal connection with guests. There are many tech tools that if used in creative ways can help you personalize the experience even further and stay at the top-of-mind of your clients.

A Conversation with Booking.com’s Eric Bergaglia

By: Eric Bergaglia | Sep 16

We caught up with Eric Bergaglia, global head of Booking.com’s homes and
apartments business, to hear about pandemic trends that are here to stay and what’s ahead for the online travel platform’s fastest growing segments.

The New Hybrid Professional

By: VRMA Administrator | Jun 30

How one residential real estate investor turned suburban apartment rentals into a new model for short-term rental success—even in the midst of the COVID-19 pandemic.

Why Now is the Time to Monitor Humidity in Your Vacation Rentals

By: Sean Miller | Jun 8

An increasing number of people are ready to travel this vacation season, but Sean argues that vacation rental managers shouldn't limit their preparations to pandemic sanitation precautions. In this article, Sean talks about the importance of properly managing humidity in vacation properties.

Weathering the Storm Together: A Q&A with Julie Brinkman, CEO of Beyond

By: VRMA Administrator | May 12

Arrival spoke with Julie Brinkman, CEO of Beyond. Learn about Brinkman's journey leading a team in the midst of uncertain times, where she sees the industry heading post-pandemic, and why being authentically yourself can only lead to success.

OwnerRez and the Power of Happiness

By: VRMA Administrator | May 6

OwnerRez has become known as the up-and-coming vacation rental software taking over the PMS and channel manager space, but in reality, its growth was built over many years by quietly creating happiness.

Less Worry, More Memories: Help Your Guests Get Together Again

By: George Meshkov | Apr 15

How can the vacation rental industry maintain optimism about the months ahead? A recent survey from Generali Global Assistance suggests the summer travel season could bring a lot to look forward to, including opportunities for vacation rentals.

Access for All: How Smaller Players in the Short-term Rental Marketplace Can Adopt Best-in-Class Property Automation Tools, Too

By: Sean Miller | Apr 7

Here are some of the key benefits that property automation technology has to offer the smaller vacation rental property manager.

Your Guests Are Getting Smarter...Are Your Properties?

By: VRMA Administrator | Feb 17

There may be no smarter move amid the pandemic than adopting smart home technology at your vacation rental properties.

It’s Time to Prioritize Safety at your Vacation Rental Properties

By: Justin Ford | Jan 12

Considering that the bulk of insurance claims at vacation rentals are unrelated to fire, there is a disconnect between regulation and the reality of vacation rental safety hazards.

From Quarantine to Reopening Our Office

By: VRMA Administrator | Sep 21

How one VRMA member has re-opened our physical office, including what measures we have taken and we being together is best for the team at Operto.

Finding New Guest Segments: The Secret Sauce of 3 Short-term Rental Managers

By: Vanessa de Souza Lage | Sep 15

One thing you must admit about the vacation rental industry is that it's never short of finding ingenious ways to thrive...

Prioritizing Points of Connection: A Q&A with Eric Bergaglia, Booking.com

By: VRMA Administrator | Aug 18

A Q&A with Eric Bergaglia, global head of Booking.com's homes and apartments business.

Importance of Survey's in your PMS

By: VRMA Administrator | Aug 14

Guest satisfaction is the key to locking in the guest as a returning visitor. Many factors play a part in guest satisfaction from the time they book to the follow-up after they returned home. It is important that your vacation rental management company captures how the guest really feels...

Re-building Trust in a Post-Pandemic World

By: Jessica Gillingham | Jul 14

The COVID-19 pandemic has brought much of society, and almost the entire global short-term rental industry, to its knees. During this crisis, we have also seen extraordinary displays of unity, resilience and service by those in the industry.

5 Contact-less Mobile App Solutions for the Hospitality Industry

By: VRMA Administrator | Jun 29

As social distancing has become the norm, apps that allow customers to skip lines and avoid contact with others are critical. Here are five contact-less mobile app solutions that are helping the hospitality industry.

A Q&A with Kevin Locraft: Rebuilding Resiliency

By: VRMA Administrator | Jun 2

A Q&A with Vice President of VR Partner Success at Vrbo at Expedia Group, Kevin Locraft. Kevin talks about his start in the industry, how his business and team are overcoming current obstacles and where he sees the industry heading post-pandemic.

The Dynamics of Demand: Planning for the Future

By: Cady Stokes | May 27

A recent Air DNA update shows the developing dynamics within the vacation rentals ecosystem due to the COVID-19 pandemic. As travelers trade in short-term vacations for longer-term stays, this poses the question: Could mid-term stays save short-term rentals?

A Q&A with Vanessa de Souza Lage: Onward and Upward

By: VRMA Administrator | May 18

Q&A with Vanessa de Souza Lage, co-founder and CMO of Renters United. Vanessa talks about herself, how her business and team is overcoming current challenges and where she sees the industry heading post-pandemic.

VRMA Virtual Spring Forum Session Preview with Doug Kennedy

By: Douglas Kennedy | May 12

Doug Kennedy, president of Kennedy Training Network, previews what VRMA Virtual Spring Forum Experience attendees can expect to take away from his Tuesday, May 19 session, "Train Your Reservations Team for the Coming Wave of Deal-Seekers."

VRHP New Cleaning Guidelines in Light of COVID-19 with Durk Johnson and Michelle Williams

By: VRMA Administrator | May 6

Join Vacation Rental Housekeeping Professionals (VRHP) Executive Director Durk Johnson and VRHP chairperson and VRMA Board member Michelle Williams as they discuss the new cleaning guidelines part of the VRMA & VRHP SafeHome campaign.

VRHP and VRMA Introduce New Cleaning Guidelines

By: VRMA Administrator | May 4

VRHP Executive Director Durk Johnson discusses The Vacation Rental Housekeeping Professionals (VRHP), a subsidiary of the Vacation Rental Management Association (VRMA), augmented recommendations for cleaning vacation rental properties in light of COVID-19.

Share Your Story: From Impacted to Impactful

By: VRMA Administrator | May 1

Premier Vacation Rentals Group is partnering with its donating homeowners to offer immediate free lodging to families and individuals that have been affected by COVID-19. This temporary program strives to strengthen resources available in the Colorado communities PVRG operates in.

Share Your Story: Rewarding Heroes of the COVID-19 Crisis

By: VRMA Administrator | Apr 23

Great Ocean Condos and Homes is recognizing the hard work of first responders in the midst of the COVID-19 crisis by giving away free, week-long
vacations at its New Smyrna Beach property.

Potential Costs Associated with the Sale of Your Business

By: Ben Edwards | Apr 23

Operating a business requires diligence and focus to successfully propel the business. As vacation rental company owners consider selling their business, the same diligence and focus should be applied to understand the true cost of selling your business.

Managing Chargebacks Deluge Due to COVID-19

By: VRMA Administrator | Apr 16

The COVID-19 crisis has created unprecedented risks in the travel industry. Due to “shelter in place” orders, travelers that had vacations scheduled have been forced to cancel their plans and are taking actions to get their money refunded.

Weathering the Storm: Beyond the Pandemic

By: George Meshkov | Apr 1

Enduring scary situations like the coronavirus pandemic can feel like a test. Looking back, as well as forward, reminds us of our own capabilities and keeps difficult times in perspective.

VRHP: A Holistic View

By: Michelle Williams | Mar 30

The Vacation Rental Housekeeping Professionals (VRHP) was founded in 1999 with the aim of helping vacation rental companies provide outstanding housekeeping services. Since then, VRHP has widened its scope to include all property management operations,

From Booking to Staying and Beyond

By: VRMA Administrator | Mar 23

Bring your rental into the future with these marketing tips and strategies.

VRMA Voice: Vacation Rental Messaging Guide Helps YOU Respond

By: Greg Holcomb, MPA | Mar 13

There is no shortage of regulatory issues facing vacation rental managers. We receive calls and emails from members and desperate property owners, asking how to respond to calls for more regulation in their communities. In many cases, these communities have already begun the process.

Women's Leadership: Creating for Growth

By: Jessica Gillingham | Mar 5

By making gender equality in the workplace a priority, businesses are able to give their attention to focusing on effective leadership skills and managing and growing successful property management companies within the vacation and short-term rental industry.

Get Prepared Now: Navigating the Regulatory Landscape

By: Matthew Curtis | Feb 27

The vacation rental (or short-term rental) regulatory conversation is moving quickly through communities around the world. Government policy makers are stymied about how to find solutions for community concerns...

Hot Topics in Employment Law

By: Deborah Allen | Feb 21

These trending laws need to be on employers’ radars, including practical tips on how to navigate changes.

Industry Trends, #VRMAEurope, and Recent Vacasa News with Vacation Rental Expert Simon Lehmann

By: VRMA Administrator | Feb 18

Join VRMA Executive Director Mike Copps as he talks with Simon Lehmann, founder of AJL Consulting and featured speaker at the upcoming 2020 VRMA European Conference in Lisbon, 15-17 March.

The Ever-Evolving Vacation Rental Ecosystem

By: James Burrows | Feb 13

A business ecosystem is defined as a network of organizations ─ including suppliers, distributors, customers, competitors, government agencies and more ─ which is involved in the delivery of a specific product or service through both competition and cooperation.

Tips to Optimize Your Revenue

By: Wolfgang Pagl | Feb 7

Revenue management has been an important part of the hospitality industry for more than 30 years, yet adoption of revenue management technology has been slow. Most property managers today are not using technology and data consistently to make revenue management decisions.

Distribution, Marketplaces, and #BookDirect with Vince Perez

By: VRMA Administrator | Feb 5

Join VRMA Executive Director Mike Copps as he talks with Vince Perez, founder of FetchMyGuest. The two talk all things distribution, from the current state of listing sites and marketplaces in the vacation rental space to opportunities tied to #BookDirect.

A Q&A with VRMA President Toby Babich

By: Cady Stokes | Jan 31

VRMA talks all things 2020 with VRMA President Toby Babich. Learn more about Babich, how he got his start and what to expect in the upcoming year.

Durk Johnson, VRHP Executive Director and Master of the House

By: VRMA Administrator | Jan 30

Welcome to season two! Join VRMA Executive Director Mike Copps as he talks with Durk Johnson, Executive Director of the Vacation Rental Housekeeping Professionals and Master of the (back of the) House.

What’s Your City’s Story and How Does It Attract Talent?

By: Sue Jones, MBA, SHRM-SCP | Jan 23

America is teeming with cities that offer us treasures, experiences, and opportunities that spark a range of emotions. A sense of curiosity, adventure, and play abounds. The city can satiate our desires for new experiences or to repeat our favorite ones.

Tell Your Story

By: Margot Schmorak | Jan 16

Studies show that vacation rentals are good for the local economy. How can we amplify this narrative?

How to Talk Safety with Homeowners by Putting the Relationship First

By: Justin Ford | Jan 9

As we enter a new decade and vacation rentals grow to become more popular, it is a time to review maintenance and safety in vacation rentals.

How to Stay Ahead of Changing Trends

By: Rob Stephens | Jan 2

The rise of these online vacation rental platforms ─ combined with advances in technology and a customer base eager to book and stay at these properties ─ resulted in vacation rentals becoming a huge part of the travel industry.

Industry Trends & Revenue Management with Rented’s Cliff Johnson

By: VRMA Administrator | Dec 27

Join VRMA Executive Director Mike Copps as he talks with Rented Chief Commercial Officer Cliff Johnson. Cliff is also co-founder of Vacasa as well as VRMA board member and true subject matter expert.

Risky Business

By: Mike Copps | Dec 26

As VRMA heads into 2020 and its 35th anniversary as an association, it’s an ideal time to reflect on its past and position the association for the future. As a non-profit trade association, people don’t typically consider the risks inherent in a group like this.

VRMA Advocacy: Represented, Presented and Attended

By: Cady Stokes | Dec 19

As we head into a new year, taking a moment to step back and see the milestones made at even just a few of the events VRMA has had the opportunity to be a part of gives us even more reason to keep moving forward in 2020.

Change, Change, Change

By: Ben Edwards | Dec 12

As if the vacation rental business wasn’t hard enough already, right? We have a little consolidation happening, equity groups consolidating industry partners, management company consolidation and software consolidation...the only constant in the vacation rental industry is change.

North American Vacation Rental Survey Results with Transparent’s Pierre Becerril

By: VRMA Administrator | Dec 11

Join VRMA Executive Director Mike Copps as he talks with Transparent’s co-founder and CEO Pierre Becerril about their recent collaborative effort to launch a North American Vacation Rental industry survey.

Revitalizing Vacation Rentals to Maximize ROI

By: Kimberly White | Dec 5

If you own or manage a vacation home, and you’re feeling like it might be time for a refresh, you’re probably right. As vacation rentals continue to grow in popularity, it can be challenging to make sure yours stands out from the crowd and get the visibility—and love—it deserves.

Revenue Management 101

By: Toby Babich | Nov 28

The recent explosion of data providers within the vacation rental industry has afforded managers of all sizes the ability to utilize nuanced data to drive their reservation and marketing strategy.

VRMA Advocacy: Taking It to the States

By: Cady Stokes | Nov 21

This year, VRMA has made leaps and bounds regarding the development of advocacy efforts in the vacation rental space. Take a look at the efforts addressed throughout the states from 2018 to to now.

‘Self Check-in’ and the Issue of Meeting Growing Guest Expectations

By: Steve Davis | Nov 14

It’s never easy meeting a guest’s expectations. When people come from all over the world to stay in a vacation rental, there can be differing views on what is and isn’t considered a standard amenity. One key area is around “checking in” to a property.

VRMA International Conference Recap

By: Mike Copps | Nov 12

The VRMA International Conference in New Orleans is a wrap; it was definitely a conference to remember. Take a look at the highlights from this year's events.

Vacation Rental Housekeeping Professionals Merge with Vacation Rental Management Association

By: VRMA Administrator | Nov 7

The Vacation Rental Management Association (VRMA) announced during its annual International Conference in New Orleans a merger with the Vacation Rental Housekeeping Professionals (VRHP), a nonprofit organization dedicated to the advancement of vacation rental housekeeping professionals.

What VR Managers Can Learn from the History of Revenue Management in the Hotel Industry

By: Douglas Kennedy | Nov 6

In my 30-year career of providing training for the lodging industry, I have had the unique opportunity to work with leading companies in both the VR and hotel space. It always has been interesting to see how each sector evolves its processes and practices.

A Q&A with Fülhaus Inc. CEO and Founder Andria Santos

By: Cady Stokes | Oct 31

Arrival spoke with Andria Santos, CEO and founder of Fülhaus Inc. Read on to learn more about the start of Fülhaus, their Haus-in-a-Box services and where they're headed in the future.

Guests of the Future: The Race for Rich Experiences

By: Cady Stokes | Oct 24

As traveler numbers continue to rise, so does the sophistication of consumer expectations. The human touch of hospitality must be integrated with the technological innovation. What demands will the guests of tomorrow make?

8 Myths About Short-Term Rentals

By: VRMA Administrator | Oct 17

Transparent is the global leader in providing data intelligence for the short-term rental industry. Since 2016, the company has been building and maintaining data analytics products to empower and enhance knowledge of the short-term rental industry.

Women’s Leadership and Why It Matters

By: Jessica Gillingham | Oct 10

While writing the article on women’s leadership for this issue of VRMA Arrival, I had access to some great information about leadership, the workplace and the current landscape for women in the wider travel industry. This information came from a variety of sources and all of it was data driven.

How Your Housekeeping and Maintenance Affects Your Guest Experience

By: Cady Stokes | Oct 3

One of the most controllable factors when it comes to guest experience you have with your vacation rental software is your housekeeping and maintenance operations and how it communicates and interacts with your property management system (PMS) and reservation system.

A Diverse Culture Spurs Diverse Thinking - A Q&A with Vered Raviv Schwarz

By: Cady Stokes | Oct 1

VRMA invites you to consider these thoughts on diversity from Vered Raviv Schwarz, COO at Guesty, a property management platform for short-term and vacation rentals.

Do Diversity Marketing Well…and for All the Right Reasons

By: Michelle Williams | Sep 19

Diversity and inclusion initiatives in hiring have been part of human resources (HR) agendas for several decades now. While companies are making more of an effort to increase the diversity of their workforces, there are still gaps when it comes to inclusion and true representation.

The Importance of Trust Accounting

By: Cady Stokes | Sep 12

The heart of the operation can arguably be said that vacation rental trust accounting is the most important feature of a Property Management System (PMS). It can be tricky managing owner statements, advance deposits, security deposits, refunds and more.

A Q&A with Olivier Grémillon of Booking.com

By: Cady Stokes | Sep 5

As the VRMA International Conference quickly approaches ─ October 13! ─ what better way to get excited for the largest global event for the vacation rental industry than chatting with a returning session speaker? Arrival spoke with Vice President of Global Segments at Booking.com, Olivier Grémillon.

When it Comes to Safety and Security ─ Why is Every Manager for Themself?

By: Randy Bacik | Aug 29

CertiStay CEO Randy Bacik talks about why understanding issues around compliance, safety and security regarding vacation rentals will benefit not only guests, but yourself and property.

VRMA Advocacy: A Year in Progress

By: Cady Stokes | Aug 22

This year, VRMA has been made leaps and bounds regarding the development of advocacy efforts in the vacation rental space. Take a look at some of the impactful highlights from 2018 and 2019 to see the progress made as well as where VRMA is heading as 2019 continues.

A Q&A with Peter Andrews of Vrbo

By: Cady Stokes | Aug 15

Arrival recently spoke with Vrbo’s Senior Vice President Peter Andrews. Peter was able to delve into the highlights from his 2019 VRMA Spring Forum session, “Building Customers for Life: Delighting Guests Every Step of the Way!”

Future-Proofing the Vacation Rental Industry

By: Jessica Gillingham | Aug 8

We can look at minimizing risk not only a property level but also from the perspective of “future-proofing,” both on an individual business level and an industry level. By future-proofing, I mean ensuring that the vacation rental industry continues to be successful in the future...

Risk Management Considerations for Property Managers and Travel Insurance Companies

By: Cady Stokes | Aug 1

Most major decisions require some level of risk evaluation. In fact, we assess risk many times throughout each day — sometimes subconsciously. Risk management for business owners requires careful planning and attention to detail.

Risk Management Made Easy: Raising the Bar for Your Business

By: Cady Stokes | Jul 25

Risk management doesn’t have to be an anxiety-inducing aspect of business — it can become a prime opportunity to build best practices to support every area of your vacation rental operation.

Dream Destinations: What's the Deciding Factor?

By: Cady Stokes | Jul 18

In its first-ever U.S. Traveler Survey, Vrbo surveyed 1,067 adult American travelers of all ages to find out what people look for when, where and how they travel. Does your age determine how you vacation? As it turns out, it just might. Take a look at the results!

How to Stay Focused as a Vacation Rental Manager

By: Ben Edwards | Jul 11

There is no shortage of new technology, varied business models and operational tasks that compete for the attention of VRMs. It’s easy to shift your focus and chase seemingly more productive opportunities...Are these real problems or just distractions?

A Q&A with Nars Krishnamachari of RueBaRue

By: Cady Stokes | Jul 3

Arrival spoke with Nars Krishnamachari, founder of RueBaRue. Krishnamachari goes into detail about his journey with Smart Messaging and why this platform is changing the vacation rental game. Read more on why this feature is something property managers should keep top of mind.

A Brave New (Google) World: How Vacation Rental Property Managers can Navigate the New Google Ecosystem

By: James Burrows | Jun 27

Google has entered the distribution market of vacation rentals. The big question that many property managers are asking themselves is, “Where is Google heading and how can our business work in the best way possible with this new development?"

What's the "Risk" of Empowerment?

By: Douglas Kennedy | Jun 20

What’s unique about the vacation rental niche of lodging is that guests are emotionally invested in their experiences. Not only are they spending their own money, but they have much higher expectations and desires for their experiences to be memorable, fun and exciting.

Family Vacation: Are You Road Trip Ready?

By: Cady Stokes | Jun 13

Summertime is in full swing! It's time to pack your bags, grab your maps and fill up your gas tank! Before you hit the road, check out these facts from a recent AAA travel survey about family road trips and why it's a good idea to get behind the wheel and get out of town this summer!

Balancing Risk Mitigation and Guest Privacy

By: Steve Davis | May 30

Operto CEO Michael Driedger talks about the balancing act of protecting guest privacy and ensuring property protection. It’s a great read in advance of the risk management focus of Arrival, Issue 3, May/June 2019.

Marketing Strategies for the Modern Traveler’s Journey

By: Kelly Rehan | May 23

Seventy percent of all reservations are driven by online channels, according to Phocuswright. Because of this, there’s no doubt that technology will play a major role in ever traveler’s journey this year. A large part of technology for travelers is in the form of a smartphone.

A Q&A with Tom Archer of ALTIDO

By: Jessica Gillingham | May 20

Arrival spoke with Tom Archer, co-founder of The London Residents Club, and one of the founders of ALTIDO to find out more about the motivation behind the merger and company’s plans for the future.

Vacation Rental Leaders: Attend Next Month's Inaugural VRMA Executive Summit

By: Miller Hawkins | May 16

VRMA has organized the inaugural VRMA Executive Summit that will be offered for vacation rental executives. Learn more about why industry leaders should attend this event here.

The Issue of Value Proposition and the Professional Vacation Rental Industry

By: Jessica Gillingham | May 9

Distinguishing your business from the crowd is one of the fundamental challenges for business strategy for any property manager. There are a ton of books and advice available out there to help businesses of all kinds both create and maintain an advantage in order to attract and keep customers.

Remembering John Kjellman

By: Mike Copps | Apr 29

VRMA Founder and first Executive Director John Kjellman recently passed away on April 18. John was incredibly well-respected and forward-thinking and had a long, successful life and career. He will be missed, and VRMA is forever in debt to his leadership and innovation.

This Year’s VRMA Spring Forum Wowed Me!

By: Natalee Pfeifer | Apr 29

In mid-April, I attended the inaugural VRMA Spring Forum in Charlotte, North Carolina. Historically, this event was broken into Eastern and Western Regional Conferences, but this year was the first time they were combined and named the Spring Forum.

Remembering Jean Siebert

By: Mike Copps | Apr 25

The VRMA member community lost an influential and respected voice. Jean F. Siebert, who owned and operated Siebert Realty in Sandbridge and Virginia Beach with her husband Jack, passed away on April 21, 2019.

Leverage National Travel and Tourism Week

By: Kelly Rehan | Apr 25

May 5-11, 2019 is National Travel and Tourism Week, an annual tradition for the travel community. Leverage this event using specially prepared resources from VRMA Advocacy.

Advocacy Series: Vacation Rentals Generate Jobs, Local Economic Stability

By: Russ Klettke | Apr 23

Rental managers are employers – and they contract out to other employers. Add to that how properties bring a steady stream of customers to yet more local employers.

Prague 2019: The Will to Exchange is Confirmed

By: Eric Bordier | Apr 18

Thank you all for the amazing vibe we felt during the 2019 VRMA European Conference, March 17-19, 2019. From pre-conference activities in beautiful Prague to the closing and through the warm foyer and active educational sessions, we could feel the need and will to share and improve from all.

Advocacy Series: State Preemption Laws – Protecting the Rights of Vacation Rental Property Owners

By: Russ Klettke | Apr 18

The nature of preemption laws: What they do, why they get support, what is the push-back and how they succeed in legislatures.

A Kiwi Capture for Sykes Holiday Cottages

By: Kelly Rehan | Apr 9

Travel Weekly announced earlier this month that Sykes Holiday Cottages has invested in New Zealand’s Bachcare. Read more from writer Phil Davies.

Q&A with Leslie Preston

By: Jessica Gillingham | Apr 9

Leslie Preston, founder and managing director of Bachcare Holiday Homes in New Zealand, took time to chat with VRMA at the end of last year. Enjoy her interview published in Issue 1 2019 Arrival Magazine. Then be sure to read the follow-up article regarding Bachcare’s recent news!

7 Questions with HomeAway's VP and GM of the Newly Formed Global Business for Property Managers

By: Kelly Rehan | Apr 4

Enjoy this preview article from Issue 2 2019 Arrival Magazine! Lisa Chen will be a featured speaker at the 2019 VRMA Spring Forum, April 15-16 in Charlotte, NC. Learn more about her priorities at HomeAway and her thoughts on the vacation rental industry.

Ray Anaya is a Proud Vacation Rental Management Professional

By: Kelly Rehan | Apr 4

Raymond Anaya, chief operations officer at Oceanfront Cottage Rentals and the Tybee Wedding Chapel based in Tybee Island, Georgia, is a proud VRMP – Vacation Rental Management Professional. He shares his insight and satisfaction with the certificate program.

The VRMA Community Remembers Pedro Mandoki

By: Kelly Rehan | Mar 28

An active contributor and past president (2005-2007), Pedro Mandoki died February 1, 2019. Read on for a glimpse of a life well lived.

Recent Changes in the Industry Favor the Progressives

By: Ben Edwards | Mar 21

With the current political environment, this title is sure to catch your eye. While I will not attempt to decipher the current political climate, I would like to discuss certain changes in the industry that will force vacation rental managers to review and possibly revise current business models.

HR Corner: How to Create an Employee Handbook

By: Kelly Rehan | Mar 14

Human resources professionals often advise companies about the importance of an employee handbook. But why are they so important?

The Power of Being Local in an Increasingly Global World

By: Jessica Gillingham | Mar 8

The topic of internationalization and the vacation rental industry is an interesting one. There are huge dichotomies at play here; because although the vacation rental industry is truly global in nature, at its roots, property management is fundamentally local.

Leisure guests travel primarily beca

What We Learned, Accomplished and Lost in 2018

By: Russ Klettke | Feb 19

The wins and losses in local and state regulations last year are more than a scorecard. They instruct us on how to win more in the future.

Anticipating the VR Industry Impact of a Government Shutdown

By: Alana Stramowski | Feb 5

From demoralizing federal employees to causing many to suffer financially, the 35-day government shutdown also had large impacts on the economy, including that of the local vacation rental business in the region surrounding Washington D.C., according to recent data from VRMA Insights.

Remembering Pedro Mandoki

By: Jodi Taylor Refosco | Feb 5

The VRMA community lost a dear friend late last week. Pedro Mandoki, a highly-respected and loved VRMA member and past president from 2005-2007, passed away.

Train Your VR Team To Become Location Area Experts

By: Douglas Kennedy | Jan 31

Over the years, a common theme of virtually all of my training articles and presentations has been that we are in the vacation experience business and not “renting units.”

OTAs, Direct Bookings and Why You Need Both

By: Matthew Barnes | Jan 22

Lessons and tips for building a content-centric, SEO-optimized booking website.

Technology for Marketing: Be Creative, But Be Smart

By: Steve Bjerklie | Jan 10

Technology is a tool, but in marketing it all depends on how you use it.

2018 Year In Review

By: Alana Stramowski | Dec 20

This year was a time of great change for VRMA and the vacation rental industry as a whole.

Short-Term Rental Ballot Initiative Results

By: Greg Holcomb, MPA | Dec 5

There were several local ballot initiatives that impacted the vacation rental industry on ballots across the U.S. on November 7. In four contests, the adverse results will affect the local vacation rental market and the local travel and tourism industry in those communities.

Financially Prepare Your Business for 2019

By: Ben Edwards | Dec 4

Right now, many vacation rental managers (VRMs) are gearing up for peak winter season. Whether you’re going into relaxation or ramp-up mode, all VRMs should be thinking about financially preparing your business for 2019.

2018 VRMA International Conference Largest to Date

By: Alana Stramowski | Nov 26

This year's VRMA International Conference in Las Vegas was the organization's largest to date. The conference attracted over 1,800 attendees, which was nearly a 28 percent increase in attendance from the 2017 conference.

Thinking About Reshaping Your Digital Strategy in 2019?

By: Alana Stramowski | Nov 15

As 2018 comes to an end and budgets are being finalized for 2019, one area to think about investing some money is in your company's digital strategy.

Advocacy Series: Smart Media Relations Is Essential to Your Business

By: Russ Klettke | Nov 9

One of the bigger problems facing the short-term rental (STR) industry is misconception. Very often we hear that alternative accommodations are causing problems that in reality don’t exist. Concurrently, we also see insufficient awareness of the benefits to local economies that extra visitors bring.

Rethinking the Performance Review Cycle

By: Sue Jones, MBA, SHRM-SCP | Oct 30

How vacation rental businesses can harness insights from other industries to provide more timely, ongoing feedback to their teams.

A Pre-Conference Interview With Booking.com VP Olivier Gremillon

By: VRMA Editor | Oct 19

Arrival spoke with Olivier Gremillon to get a taste of what you’ll hear from him during his session at the VRMA International Conference in Las Vegas (starting October 27!).

The Age of Assistance

By: VRMA Editor | Oct 12

The VRMA International Conference in Las Vegas is right around the corner (starting October 27!). Get ready for Global Business Manager at Google, Shaun Aukland’s keynote presentation on October 28 – “Vacation Rentals in the Age of Assistance with Google."

Advocacy Series: Honolulu Rejects Overreaching Vacation Rental Bill

By: Russ Klettke | Oct 4

Activism by local vacation rental advocates influenced planning commissioners, but local regulations on this Hawaiian island remain unresolved.

World Tourism Day 2018: Disruptive Digital Technology

By: Alana Stramowski | Sep 26

This year, World Tourism Day highlights the importance of investing in digital technologies to help foster an environment for innovation and strengthen entrepreneurship in the industry to ultimately, grow tourism worldwide.

Impact of the US Travel Industry: Part III

By: Alana Stramowski | Sep 20

For the third and final part of the "U.S. Travel Answer Sheet: Facts About a Leading American Industry That's More Than Just Fun" study, we focused on the top 10 international markets traveling to America.

Take a look back at parts one and two.

Impact of the US Travel Industry: Part II

By: Alana Stramowski | Sep 13

This past spring, the U.S. Travel Association released its "U.S. Travel Answer Sheet: Facts About a Leading American Industry That's More Than Just Fun."

Make Sure Your VR Is Prepared For Anything

By: Alana Stramowski | Sep 5

In the wake of Hurricane Lane in Hawaii, wildfires throughout California and the potential for winter storms slowly getting closer, make sure that your guests, staff and vacation rental properties are prepared for anything.

New Netflix Series, “Stay Here,” is a Short-Term Rental Makeover Show

By: Russ Klettke | Aug 28

In the growing world of home sharing – in the richness of its many shapes, sizes, styles and locations – it only makes sense that we’d get a home-makeover reality TV show.

Impact of the US Travel Industry: Part I

By: Alana Stramowski | Aug 21

This past spring, the U.S. Travel Association released its "U.S. Travel Answer Sheet: Facts About a Leading American Industry That's More Than Just Fun."

Your Organizational Structure Enhances Your Business’s Performance

By: Sue Jones, MBA, SHRM-SCP | Aug 7

A business strategy is a plan of action focused on reaching specific goals while maintaining strong relationships with internal and external customers.

Where Are We Headed?

By: Toby Babich | Aug 2

Just 10 short years ago, our company entered the Breckenridge travel industry as a “newbie” vacation rental manager. VRBO, HomeAway and Expedia were all different companies, built for different purposes.

5 Benefits Housekeepers Want From Technology

By: Kyle Cassidy | Jul 24

Empowering housekeepers with the right technology can help your bottom line. When you support your team with dynamic management software, you’ll start seeing more consistency, better reviews and an overall improvement in operational efficiency.

Global Segmentation and Software Spend Among VR Companies

By: Alana Stramowski | Jul 10

It's no secret that vacation rental companies are having a moment. With the increase in vacation rentals and vacation rental companies comes the need for additional software to effectively run and market these properties. See how the global segmentation and software spend in the industry stack up.

8 Steps to Building an Effective Team

By: Alana Stramowski | Jun 21

The dynamics of your VR team can truly make or break your business. Check out eight steps you can implement to make your team stronger and ultimately ensure the success of your business.

Home Improvements That Keep Housekeepers Happy

By: Kyle Cassidy | Jun 21

Striking the right balance between form and function is central to design theory. But when it comes to vacation home improvement, there’s one more layer to think about: Housekeeping efficiency.

Boosting Brand, Standing Out

By: Steve Bjerklie | Jun 12

Sand ‘N Sea grows its business with a new website and email approach.

VRMA Event Strategy Reimagined

By: Mike Copps | May 15

If you were one of the more than 1,500 attendees at VRMA’s three spring events, you likely heard VRMA President Mike Harrington or myself talking about our event strategy moving forward.

Advocating for Professional Managers with a Unified Voice

By: Andrew Ricci | May 9

Over the past decade, technological advances have made it easier than ever for businesses and individuals to enter the short-term rental marketplace by allowing consumers to easily find, book, pay for and stay in rentals when away from home.

Celebrate National Small Business Week 2018

By: Alana Stramowski | Apr 30

To celebrate National Small Business Week 2018, see the latest stats on the small business landscape, and how your company compares.

Western Conference Wrap-Up

By: VRMA Editor | Apr 19

Thank you to all who were able to make it to the Western Regional Conference last month in Portland! Check out some highlights from the event.

A Bold New Era: Part 2

By: VRMA Editor | Apr 10

We’ve entered the age of empowerment — guest empowerment. Today’s traveler is embracing the power to customize their experience.

A Bold New Era: Part 1

By: VRMA Editor | Apr 4

In an age where guests have never been more empowered to book on their terms, vacation rental mangers can look to four trends to keep them on top in 2018.

Branding for Vacation Rental Managers: Part 2

By: Alana Stramowski | Mar 27

As a vacation rental manager (VRM), here's what you need to know when branding for your company. If your company has already been through branding, use these guidelines to check if your branding strategy is as strong as it can be.

VRMA Europe 2018: Reflections from Paris

By: Jessica Gillingham | Mar 21

I’ll never get tired of the absolute awesomeness of La Tour Eiffel, especially sparkling at night and spotted through the glass roof of a riverboat on the Seine, as we enjoyed on the Monday night of the VRMA European conference.

Branding for Vacation Rental Managers: Part 1

By: Alana Stramowski | Mar 20

Navigating Uncertainty With Excitement

By: Michael Harrington | Mar 15

Hear from VRMA's new President Mike Harrington on the latest from the association.

Generation ABCs: Making Sense of What Wants What and Why

By: Steve Bjerklie | Mar 6

What do they want? Every vacation rental manager asks that central question with each rental. What do our guests need? What do they expect? And how can I give them what they’re looking for so they’ll become regular guests?

Uncovering Vacation Rental Trends Abroad

By: Mike Carrozzo | Feb 28

Hear more from Properly's Alex Nigg on the differences between vacation rental management in North America and abroad.

Deep Thoughts on Deep Cleans

By: Ellie K Madsen | Feb 20

It’s a common misconception that after every clean, homes are left nothing short of perfect. Until a place has been thoroughly deep cleaned though, there will always be something more that could have been done.

VRMA's Worldwide Reach

By: Alana Stramowski | Feb 16

The 2018 VRMA European Conference is right around the corner! Check out where some members traveled from for last year's European Conference in Amsterdam.

5 Lessons That Helped Form a Successful Vacation Rental Management Company

By: Barry Cox | Feb 7

Read how Barry Cox went from a 22-year career at IBM to start his own successful vacation rental management company.

National Plan for Vacation Day

By: VRMA Editor | Jan 30

Today is National Plan for Vacation Day. Join Project: Time Off to encourage Americans to declare their vacations for the rest of the year now.

Vacation Tech 2018: An International Perspective

By: VRMA Editor | Jan 30

Vanessa de Souza Lage, chief marketing officer with Rentals United, knows a thing or two about technology. She has discovered some trends on the state of vacation rental tech, and will share findings during a presentation at the 2018 VRMA European Conference, March 4-6 in Paris.

Be Disruptive Without Being Disrupted

By: VRMA Editor | Jan 23

For a long time, technological change in the vacation rental industry meant, almost entirely, systems improvements. This consisted of better accounting, marketing, reservation tracking and other process efficiency upgrades.

Seeing Your Property From a New Angle

By: VRMA Editor | Jan 17

Drone videography is here, it’s time we take advantage. Vacation rentals have come a long way from the classified ads and word-of-mouth marketing of years past.

Vacation Rental Reservations: When Is the Right Time to Refund?

By: Douglas Kennedy | Jan 9

As a provider of guest services training for both traditional lodging and vacation rental agency models, over the years I’ve become keenly aware of the similarities and differences. One especially notable difference is the impact of refunds.

The European Vacation Rental Landscape: Q&A with Eric Bordier

By: VRMA Editor | Jan 5

As we get inch closer and closer to the VRMA European Conference in Paris March 4-6, Founder and CEO of RENTeGO and leader for LiveRez Europe Eric Bordier shared his thoughts on the biggest opportunities, and challenges, facing vacation rentals in Europe.

Memory Makers: Highlights from 2017

By: VRMA Editor | Jan 2

Thank you to all who submitted photos of properties for our Memory Makers column in Arrival last year. Here are some highlights from 2017.

Be Prepared for Emergency Weather: Part IV

By: VRMA Editor | Dec 19

As the fourth, and final, part of the series on how to prepare for unexpected natural disasters, this week we zero in on earthquakes.

Be Prepared for Emergency Weather: Part III

By: VRMA Editor | Dec 14

As the third part of the series on how to prepare for unexpected natural disasters, this week we hone in on winter weather, and how vacation rental managers can prepare for everything from avalanches to below freezing temperatures.

On the Shoulder: New Research Finds Big Differences in Shoulder-Season Trends

By: VRMA Editor | Dec 5

New research by HomeAway on shoulder season trends, marketing and pricing reveals that shoulder seasons ─ those periods between peak and low seasons ─ vary widely from region to region, even in regions that otherwise are similar in climate and guest attractions.

Be Prepared for Emergency Weather: Part II

By: VRMA Editor | Nov 29

As the second part of the series on how to prepare for unexpected natural disasters, this week we hone in on wildfires, and how vacation rental managers can prevent them.

Hurricane Irma: Rick's Story

By: Kyle Cassidy | Nov 28

On August 31st, as Hurricane Irma turned its eye toward Key West, Vacasa’s local community manager Rick Haskins experienced a moment of clarity amidst the approaching storm.

VRMA’s Strategic Path Forward

By: Mike Carrozzo | Nov 28

It’s a bold new day for travel. Guests have never been more empowered to book trips on their terms—with the power to customize their experience due to the ease of information at their fingertips.

VRMA Member Spotlight: Owner of Seaside Vacation Rentals

By: VRMA Editor | Nov 21

To celebrate all members and better show prospective members why VRMA can be a great choice for themselves and their businesses, we turned to some current VRMA members to share why they choose VRMA, and why they continue to renew their memberships year after year.

Member Spotlight: Why CEO of Mandoki Hospitality Chooses VRMA

By: VRMA Editor | Nov 15

Be Prepared for Emergency Weather: Part I

By: VRMA Editor | Nov 9

Whether it be extreme cold or a hurricane, it is vital to the safety of VRM's renters and employees to have a well thought out plan that can be seamlessly executed when bad weather strikes.

Strength in Numbers at the VRMA National Conference

By: VRMA Editor | Oct 31

Professionals from across all walks of the vacation rental industry came out in big fashion in Orlando, representing a strong and vibrant market full of opportunities. Record attendance was indeed among the major headlines from the VRMA National Conference, held October 15-18.

VRMA National Conference: What We Learned

By: Andrew McConnell | Oct 23

Now that we are back from Orlando, and the largest VRMA National Conference in history, I have had some time to reflect on my time at the conference, and what I learned while I was there.

Overcoming Objections

By: Douglas Kennedy | Oct 6

Not long ago, vacation rental rate structures were simple and straightforward. Rates were set in advance with the property owners prior to when the “annual vacation planner” went to print. There were no flash sales or last minute discount email blasts.

Powerful Pitch

By: VRMA Editor | Oct 5

Five current and former conference planning committee members sat down to discuss just what makes a good presentation and presenter, and how to pitch a topic once you are ready to present.

VRMA 2017 National Conference Speaker: Doug Kennedy

By: VRMA Editor | Sep 28

Doug Kennedy of Kennedy Training Network will be speaking at the VRMA National Conference in Orlando, October 15-18.

VRMA 2017 National Conference Speaker: Durk Johnson

By: VRMA Editor | Sep 27

Join Durk Johnson at the VRMA National Conference October 15-18 as he facilitates a Housekeeping Bootcamp.

World Tourism Day: Travel. Enjoy. Respect.

By: VRMA Editor | Sep 27

In honor of World Tourism Day today, the World Tourism Organization has launched a traveler's competition as part of the "Travel. Enjoy. Respect" campaign taking place within the International Year of Sustainable Tourism Development 2017.

VRMA 2017 National Conference Speaker: Paul Hanak

By: VRMA Editor | Sep 20

Hear from Paul Hanak, director of digital marketing at InterCoastal Net Designs, at the 2017 National Conference October 15-18 in Orlando, Florida.

Mitigating Fraud for Vacation Rental Managers

By: Missy Zak, Ascent Payment Solutions | Sep 20

Fraud mitigation is now integral to the operation of any successful business. For Vacation Rental Managers (VRMs), CNP (card not present) transactions are highly susceptible to fraud, for which merchants are held liable.

VRMA National Speakers: Dawn Yeskulsky and Michael Charalambous

By: VRMA Editor | Sep 19

Don’t miss the session, ‘Payment Processing: It’s All About YOUR Money!’ scheduled for Monday, Oct. 16th at 11 am, which will address the idea of seamless merchant processing.

Ascent uses Interchange-Plus Pricing, which is designed to make payment processing simple, so merchants can focus on runnin

Play to Win

By: Ben Edwards | Sep 19

Sports and business have unlimited comparisons. The obvious similarities are team work, focus and a desire to win. When playing a ball game the scoreboard clearly depicts the winner and the loser. However, success in a vacation rental business is often difficult to discern.

After the Storm: What to Know Next

By: VRMA Editor | Sep 15

Following the recent events associated with hurricanes Harvey and Irma, many of our members are asking the question: What does this mean next?

Three Big Questions

By: VRMA Editor | Sep 12

Sheila Hauser, Marketing Director for Collins Vacation Rentals, Inc. answers three big questions about legislation, competition and technology in the vacation rental industry.

The New Vacation Rental Website – A Multi-Media Information Hub

By: Heather Bayer | Aug 30

Vacation rental managers can create an all-encompassing platform on their website where visitors can find a one-stop-shop for their vacation needs.

Now, this seems like a great solution, but transforming a website into a comprehensive information hub comes with a caveat. To be seen in this increasi

How to Improve Your Employee Retention

By: Sue Jones, MBA, SHRM-SCP | Aug 15

Why is it we spend so much time on hiring and finding the right people, but when it comes time to employee retention, managing performance and recognition, we often fall short?

One-On-One with Airbnb’s Jonathan Lesser

By: VRMA Editor | Aug 3

Kicking off VRMA National Conference this October, don’t miss our Hands-On Distribution User Groups. These sessions, to be held Sunday, October 15, will feature leading OTA companies who will provide the latest on new offerings, new features and functionality.

Data-Driven Marketing Part Two

By: Brandon Sauls | Aug 1

Modern technology has changed the face of marketing in the vacation rental industry. Today, we have access to far more in-depth data than ever before, doing away with the need for the “spray & pray” marketing strategies of decades past.

Data-Driven Marketing Part One

By: Brandon Sauls | Jul 25

Embracing Virtual Reality Vacation Rentals

By: Debi Steigerwald | Jun 27

In 2017, virtual reality will continue to transform the vacation rental industry for managers, marketers, owners, and guests. At Vacasa, we’ve explored this firsthand through our partnership with Matterport, which provides virtual tours of nearly all of our 4,600 U.S. homes.

The Smart Home Automation Trifecta

By: VRMA Editor | Jun 13

You can hardly watch TV, scan the Internet or walk around a retail store these days without seeing smart home technology. Big players are producing and marketing smart home products faster than you can say “automation” — and they’re just getting started.

Balancing Change & Challenge in the Year Ahead

By: VRMA Administrator | Apr 19

After the wild, strange and wholly unexpected outcomes of the vacation rental industry in 2016, it might seem daunting to forecast the trends and issues that will impact business owners and managers this year.

Aftershocks: Riding the Waves of 2016 to Prepare for the Future

By: Andrew McConnell | Dec 1

This year has been momentous for the vacation rental industry. After acquiring HomeAway in 2015, Expedia saw the exodus of much of the executive team, including co-founder and CEO Brian Sharples, and very clearly pivoted to focus on professionally managed properties...

Captivate Your Audience

By: VRMA Administrator | Dec 1

Renting a vacation home is a universal luxury. People of all ages enjoy a good time away from their typical day-by-day; but it’s important to note that while all ages seek that time away, how they go about finding where to stay is vastly different.

When All You See is Change

By: VRMA Administrator | Aug 1

The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.” So wrote the classic science fiction writer H.P. Lovecraft back in the 1920s.

The New Vacationer

By: VRMA Administrator | Aug 1

A recent survey shows how millennials are taking over – and redefining – travel.

Home Inspections as a Branding Opportunity

By: VRMA Administrator | Apr 1

A vacation ruined over a corn flake on the kitchen floor!

Guests who pay good money to spend time in a vacation rental expect perfection and a perfect experience. This includes arriving at a perfectly clean home.

Second-Chance Bookings: Closing the Deal

By: VRMA Administrator | Apr 1

With just a little effort from a VR, potential guests who are on the fence can be nudged into making the decision that will give them a great vacation and give the VR a new customer.

Making the World a Better Place: The Sonder Project

By: VRMA Administrator | Apr 1

The desire to do good in the world can produce astonishing results. In a single year it can build two new schools in a poor, far-away country, get two new water wells drilled in a parched African nation, and collect thousands of food items for hungry Americans.

Buying a Vacation Rental Company? Here’s What to Consider

By: Andrew McConnell | Apr 1

Last issue, Steve Bjerklie covered Ben Edwards’ 2015 Annual Conference session on selling your vacation rental management company. But what if you’re on the other side of the equation?

Recent Articles

Sustainable Business Practices with Bob Garner

Updated 9:57AM EST, Thu Jan 26th, 2023

In this episode of the podcast, VRMA Arrival editor Alexa Schlosser talks to short-term rental sector advocate for sustainability and founder and CEO of EnviroRental Bob Garner about why short-term rental managers and owners should focus on sustainability and more.

Tripadvisor, Airbnb, Expedia, Booking.com Web Traffic Bodes Well for 2023

Updated 11:10AM EST, Wed Jan 25th, 2023

Tripadvisor, Expedia, Airbnb and Booking.com enjoyed a large enough increase in visitor traffic on both a yearly and monthly basis to bode well for this year, according to the analysis by digital intelligence platform Similarweb.

Expedia Group Announces First Cohort for Startup Accelerator Focused on Underserved Travelers

Updated 11:08AM EST, Wed Jan 25th, 2023

Expedia announced the first group of tech companies taking part in its new Open World Accelerator program. The 12 startups were chosen from hundreds of applicants worldwide focused on building tech products meant to improve accessibility for underserved travelers.