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    The Trade / Beaten Path

    Why Property Management Firms Should Leverage Mobile Marketing

    By: VRMA Administrator | Feb 22
    When leads come in from lead feeders, property management firms have to share the revenue from those bookings with those lead feeders. If you want to maximize revenue, then, you want customers to book with you directly. So, how can you stay in touch with new customers?

    Futurizing: Metaverse, Remote Working, and How We Meet the Demand for Places to Stay

    By: Jessica Gillingham | Feb 7
    I recently watched Mark Zuckerberg’s video release announcing his company’s rebrand to Meta and his plans for Facebook’s Metaverse. In the video, Zuckerberg talks a lot about what he sees as the future of Web 3.0 and how we will all be living in parallel virtual universes that seamlessly integrate.

    Back to Basics: Revisiting Your Property Standards

    By: Michelle Williams | Jan 11
    Your company’s property operations team performs a wide variety of tasks that must be completed on a regular basis, whether those tasks be daily, weekly, monthly, or yearly. But if you don’t have the details of those tasks well-documented, you are wasting time and money.

    The Business of Business Travel & the Short-Term Rental Sector

    By: Jessica Gillingham | Nov 29
    There’s much to be excited about in the vacation and short-term rental industry right now. With challenge and disruption comes opportunity. New ways of working are emerging, new markets are opening, and we’re looking at old problems with a fresh perspective.

    The Power of Being Local in an Increasingly Global World

    By: Jessica Gillingham | Mar 8
    The topic of internationalization and the vacation rental industry is an interesting one. There are huge dichotomies at play here; because although the vacation rental industry is truly global in nature, at its roots, property management is fundamentally local.

    Leisure guests travel primarily beca

    Moving Mountains in Name and Practice

    By: Steve Bjerklie | Aug 15
    Back in the mid-1990s, Robin and Heather Craigen enjoyed a career that can only be called idyllic: The couple ran charter trips on a 72-foot luxury yacht based in the British Virgin Islands.

    Tech-Enabled Payments

    By: VRMA Editor | Sep 1
    Are you a tech-savvy vacation rental manager? Today, new technology options continue to accelerate the vacation rental industry, allowing managers to leverage technology to drive efficiencies within their business and to improve their overall revenue.

    Steve Milo, CEO of Vacation Rental Pros, a mult

    Getting Social

    By: VRMA Editor | Jun 6
    Knowing what social media will look like in 2017 will help your vacation rental properties connect on a deeper level with customers. To better understand social media trends for 2017, VRMA has put together the following list based on numerous industry blogs and our own insights.

    Divide & Conquer

    By: VRMA Editor | May 30
    Why segmenting and targeting ownership is crucial to vacation rental management companies.

    Tech Talk for Short Stays

    By: VRMA Editor | May 19
    As the VRM community looks to better manage short-stay accommodations, technology that helps to manage inventories and growth, as well as improve the ability to connect with clients remain vital tools.

    VR Graphs: Appealing to the Millennial Traveler

    By: VRMA Editor | Apr 29
    More and more millennials choose vacation rentals over hotels when vacationing — and they’re looking to be your partner in booking. Millennials are a very hands-on generation, but will research their options thoroughly before making a final decision.

    Driven by Mobile

    By: Brandon Sauls | Apr 27
    Let’s talk about the increasing importance of Mobile traffic in the vacation rental managers space.  I know, I know - you've been hearing talk about being "mobile-friendly" for years now, but that's not exactly what we’re talking about here.  

    Changing Rental Rules

    By: VRMA Administrator | Apr 24
    How will changes to short-term rental rules and regulations affect your business in 2017?

    Idaho Governor Butch Otter Signs House Bill 216

    By: Greg Holcomb, MPA | Apr 21
    The Vacation Rental Management Association (VRMA), released the following statement in response to Idaho Governor Butch Otter’s signing of House Bill 216.

    Getting Social

    By: VRMA Administrator | Apr 21
    Knowing what social media will look like for your vacation rental management company will help your vacation rental properties connect on a deeper level with customers.

    VR Graphs: Short-Term Rentals

    By: Mike Carrozzo | Apr 18
    In the Q1 issue of Arrival, we examined new opportunities for the vacation rental management space. One such opportunity is the growth of the urban market.

    How to Deal with Bad Reviews

    By: VRMA Administrator | Dec 1
    When the bad reviews start pouring in, you might think there’s no coming back. Rest easy with these expert tips to bounce back and push forward.

    Data at Risk

    By: VRMA Administrator | Dec 1
    With the prevalence of fraud and internet hacking, how do you ensure your organization plays it safe on the web? There is fraud risk everywhere on the internet, and with their skyrocketing popularity, vacation rental websites are no exception.

    Think Big

    By: VRMA Administrator | Aug 1
    The power of the great idea you never thought you could pull off. Sometimes you just have to go for it.

    High Hopes

    By: VRMA Administrator | Aug 1
    Nearly 10 years ago, VRMA member Jennifer Frankenstein-Harris set out with a single, seemingly simple goal: list her condo online to generate rental income. Meeting that goal proved more difficult, but Jennifer eventually found success. Here's how.

    Recent Articles

    Meet Me at the Treehouse: Lessons From Niche Alternative Accommodation Management Companies

    Updated 12:14PM EDT, Mon May 23rd, 2022
    From treehouses to tents, wagons to windmills, no matter the shape and size of the properties you’re renting out, effective management and marketing strategies have never mattered more.

    If the last two years have taught us anything, it’s that the property management industry needs to be ready to tu

    The New Minimum Standard for Vacation Rentals

    Updated 2:11PM EDT, Tue May 24th, 2022
    In the face of increased guest expectations, growing competition in the space, and heightened regulations, there is a new minimum standard for success in this industry.

    How to Be a Good Neighbor and Avoid Vacation Rental Bans in Your Area

    Updated 1:58PM EDT, Tue May 24th, 2022
    It’s best to take a proactive approach to responsible hosting. This way, you can avoid tensions rising in your neighborhood in the first place. Here’s how you can be a good neighbor even if you’re managing remotely.

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