2023 Best Marketing Campaign Award: Oak Island Accommodations

6/4/2024

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 12 award recipients in 2023, continuing today with the Best Marketing Campaign Award (Vacation Rental Management Company): Oak Island Accommodations. 

The team at Oak Island Accommodations takes a collaborative approach to marketing and revenue management, constantly seeking opportunities to bolster bookings and meet the ever-changing demands of the vacation rental industry. This year, they distinguished themselves with a series of remarkable campaigns that left a lasting impact.

One standout campaign, “Gratitude by the Sea,” captured the hearts of guests and redefined guest appreciation. Guests were rewarded for leaving five-star reviews, and they were automatically entered into four Grand Prize drawings, offering up to $2,000 off a future stay, along with a chance to win gifts from local vendors. This unique approach not only incentivized guests to provide positive feedback but also created a strong sense of community and appreciation.

Oak Island Accommodations didn’t stop there; they strategically timed their campaigns to align with key travel periods. They ran promotions during National Travel & Tourism Week and Memorial Day, capitalizing on the surge in travel interest during these times. Additionally, they reached out to a targeted group of potential guests who had not yet booked a reservation for the year.

The results of these campaigns were nothing short of astounding. Collectively, these initiatives generated over $850,000 in revenue, secured more than 300 bookings, and engaged over 325,000 recipients. What’s truly remarkable is that each campaign boasted an impressive open rate of 50 percent or higher, demonstrating that Oak Island Accommodations had successfully captured the attention and interest of their audience.

In a world where email campaigns are ubiquitous, Oak Island Accommodations managed to set themselves apart with their exceptional results and unparalleled engagement. Their dedication to proactively adapting to the ever-changing vacation rental industry is evident in the revenue they’ve generated and the positive impact on their guests’ experience.