Data and Revenue Management

By Larry Hoffer | 6/18/2024

Running your property inventory with the right properties is likely the most important factor for your short-term rental business. Whether you want to grow rapidly, implement a strategy for steady organic growth, or optimize your property mix to allow you to operate more effectively, it all starts with the power of data.

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By Michelle Marquis | 5/20/2024

Direct bookings are essential, but can you solve your revenue shortfall by focusing mainly on them? Maybe, but probably not. Direct bookings must be part of an overall strategy, but they should not be the strategy. 

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By John deRoulet | 2/20/2024

“Revenue management is complicated.” If you could hear me speaking this statement, you’d know it was delivered wryly and dryly. We all know revenue management is complicated. There are near-infinite factors that go into deciding how to price your rentals and maximize your revenue. What do you do when even after doing all this work to ensure your rental is at the right price at the right time, the reservation comes back and the rate is wrong? Who do you talk to when vendors are pointing their fingers at each other and you aren’t sure where the breakpoint is?

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By Jordan Locke | 11/27/2023

Monitoring and controlling pacing has long been a tactic in hotel revenue management. Essentially, properties can track how fast rooms are selling for a certain stay date (pickup) as a flow metric and how many rooms have been booked for a certain stay date (pacing or booking curve) as a stock metric and compare that to the pacing and pickup of several other entities (e.g., the competition, the market, their own property the previous year) to adjust pricing. If the property is pacing ahead of the desired booking curve, then raising the price will slow pickup. If the property is pacing behind the desired booking curve, then the price can be lowered to increase pickup.

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By Dave Payette | 11/27/2023

Most property managers in the vacation rental industry invest in some form of property management software (PMS). From booking management, payments and housekeeping, to accounting and more, a PMS streamlines operations, exploits revenue generating opportunities, and enhances customer service.

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10/16/2023

We revealed this month how the U.S. vacation rental market saw a 16.8% real terms decline in revenue per available rental (RevPAR) this summer. But not all property managers are experiencing that sort of slowdown. This is an average figure for the entire United States, and no two businesses are the same when it comes to their actual short-term rental investment performance. 

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7/16/2023

acation rental demand is cooling as 2023 occupancy continues to be lower than in previous years, but it is still slightly higher than in 2019. Rates are softening, but they are still higher than in 2021 or 2019.

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7/3/2023

A search-based strategy can help you optimize your vacation rentals. Using data to make pricing decisions that maximize your occupancy rates.

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By Desiree Garcia | 6/12/2023

For the past few years, property managers did not have to think about how to get a customer to book their home. As the vacation rental industry returns to pre-pandemic times, property managers find themselves struggling to keep their homes booked.

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4/22/2023

In this episode of the podcast, VRMA Arrival editor Alexa Schlosser talks to Eduardo Mandri, CEO and co-founder of Angel Host, about how dynamic pricing helps optimize revenue, practical strategies for maximizing revenue on vacation rental properties, and more.

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