VRMA Arrival > Guest Relations

Standards Are the Competitive Advantage Vacation Rental Managers Are Missing

By Ashley Ching | 5/4/2026

Hotels and airlines rely on established standards to signal reliability, but vacation rentals face a credibility gap rooted in inconsistent quality. Adopting tiered quality frameworks that span service staffing levels and essential comforts offers a clear path forward. By standardizing critical elements like linens and operations, property managers can deliver predictable experiences, strengthen trust, improve efficiency, and elevate the entire industry toward professional maturity.

The Long Game: Why Relationships Matter More than Quick Wins

By Madeleine Parkin | 4/13/2026

Long-term success comes from ongoing efforts that build your brand as a trusted name. In PR, as in hospitality, trust is your most valuable currency. It’s what gets you in front of the right people, wins contracts and articles, and builds relationships that can make all the difference long term.

Hospitality Truly Is a Vibe

By Douglas Kennedy | 2/9/2026

Although it seems more popular than ever, the word “vibe” has been part of contemporary vernacular for as long as I can remember. It’s a word I’ve often used in my vacation rental industry seminars, training articles, and presentations. Recently, while doing research for a groundbreaking new hospitality training course, I decided to dig deeper into this concept and was surprised to learn there was actual science behind the concept of hospitality vibes.

The Stories Behind Excellence

1/11/2026

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. Here we highlight each of 2025’s 10 award recipients.

Why Direct Booking Is All the Rage with Operators but Draws Blank Faces from the Public

By Rebecca Ward | 12/1/2025

Until we make a real effort to inform the average Joe and Jane why booking direct is so positive, direct booking will never reach its full potential.

Hospitality vs. Service: What It Really Means in the Vacation Rental Industry

11/17/2025

Hospitality goes beyond clean linens and fast replies—it’s about creating meaningful, memorable guest experiences. In this feature, industry leaders share what sets true hospitality apart from standard service and how technology can help operators deliver it at scale.

Reclaiming the Guest Connection: The API Revolution in Short-Term Rentals

By Saber Kordestanchi | 9/15/2025

Communication in short-term rentals (STRs) has undergone a remarkable transformation, though this transformation has arrived more gradually than many realize.

2024 VRM Company of the Year Award: Hallson Hospitality

7/21/2025

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 11 award recipients in 2024, continuing today with the 2024 Vacation Rental Management Company of the Year Award: Hallson Hospitality.

Practical Steps for Securing More Direct Voice Reservations

By Douglas Kennedy | 7/14/2025

Despite the predictions of its demise, the voice reservations channel is alive and well. For decades now, pundits have predicted the death of voice as a booking channel.

Train Your Employees, Please Your Guests

By Hal Conick | 7/7/2025

Short-term vacation rental managers can improve their training and hiring practices, helping to please guests and ensure employees are the smiling, welcoming faces of the business.