2024 VRM Company of the Year Award: Hallson Hospitality

7/21/2025

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 11 award recipients in 2024, continuing today with the 2024 Vacation Rental Management Company of the Year Award: Hallson Hospitality.

Hallson Hospitality won this award for its commitment to elevating the vacation rental experience in Nashville. With a portfolio of 50 custom-designed homes, Hallson stands out by providing guests with highly personalized, memorable stays. Their approach combines excellence in service, thoughtful design, local engagement, and community support. Hallson’s core values—hospitality, integrity, communication, and innovation—shine through in every guest interaction, from complimentary welcome gifts to tailored celebration packages.

In 2023, Hallson enhanced Nashville’s tourism landscape by partnering with local artists and businesses to infuse Nashville’s culture into each property. Guests can enjoy amenities like infrared saunas for wellness, curated party planning, and immersive local tours. Hallson’s operational strategies and commitment to guest satisfaction are reflected in their consistently high occupancy rates—68.3% in 2023, outpacing the Nashville market by 18%. With an impressive RevPar that is 46% higher than the area average and a Google rating of 4.8, Hallson’s commitment to excellence and dynamic pricing has driven sustained revenue growth and guest satisfaction.

Hallson’s 2023 marketing revamp, featuring a new brand identity and targeted campaigns, resulted in a 68% increase in Instagram followers, a 95% rise in LinkedIn followers, and a 292% growth in email subscribers, showcasing its expanding reach and effective brand engagement. By merging superior guest experiences with community impact and continuous innovation, Hallson Hospitality has established itself as a leader in Nashville’s competitive vacation rental market, delivering an exceptional, human-centered hospitality experience.