Business Strategy and Trends

11/24/2025

Melanie Brown, vice president of data insights at Key Data, joins the podcast to unpack Key Data’s Vacation Rental Industry Outlook 2026—a survey of nearly 250 US property managers that reveals what operators expect in the year ahead. According to Brown, sentiment has finally shifted toward “cautious optimism,” with most managers anticipating flat to modest gains in ADR, demand, and revenue per unit. But optimism isn’t replacing realism: staffing shortages, revenue pressures, and tightening regulations remain top concerns heading into 2026.

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By Victoria Cowart | 11/10/2025

Today, well over half of US households—between 66% and 75%—own a pet. That translates to more than 66%, or 86.9 million pet-owning households. Among those, we have more than 65.1 million households with one or more dogs and 46.5 million households with one or more cats.

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By Madeleine Parkin | 11/3/2025

With markets trembling from tariffs, guests having second thoughts about traveling, and the high cost of, well, everything, it can be tempting to pause investment and wait out the storm. However, plugging in when others dial back can be just the differentiator your brand needs to thrive during challenging times.

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By Shaun McCorry | 10/27/2025

What COVID-19 taught us about the adaptability of the short-term rental industry.

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By Hal Conick | 10/13/2025

Solo travel is booming, and vacation rental managers are positioned to meet the needs of this growing guest segment. From safety features to local flair and flexible stays, learn how to appeal to travelers going it alone.

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By Hal Conick | 9/8/2025

Over the past five years, the vacation rental industry has evolved from a niche market into a mainstream hospitality sector, driven by shifting traveler expectations, technological advancements, regulatory challenges, and a surge in new entrants — reshaping how properties are managed, marketed, and experienced.
 

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9/1/2025

It’s time to rethink your OTA distribution, not abandon it, but refine it. The future of sustainable short-term rental management depends on it.

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8/25/2025

Short-term rental property managers are discovering that collaboration with competitors can drive mutual success. Through strategic partnerships, shared resources, and a guest-first mindset, coopetition is redefining what it means to win.

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7/28/2025

In this episode, VRMA Board Chair Jodi Refosco and Executive Director Anne Gardner explore how VRMA supports its members every day—not just during conferences.

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5/19/2025

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 11 award recipients in 2024, continuing today with the Rising Star Award: Melanie Brown.

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