5 Years Since COVID: The Evolution of Vacation Rental Management
By Hal Conick | 9/8/2025
Over the past five years, the vacation rental industry has evolved from a niche market into a mainstream hospitality sector, driven by shifting traveler expectations, technological advancements, regulatory challenges, and a surge in new entrants — reshaping how properties are managed, marketed, and experienced.
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Podcast
2024 Rising Star Award: Melanie Brown
5/19/2025
The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 11 award recipients in 2024, continuing today with the Rising Star Award: Melanie Brown.
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2024 President’s Award: Sue Jones
4/21/2025
The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 11 award recipients in 2024, continuing today with the President’s Award: Sue Jones.
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Blurred Lines: How Hybrid Models Are Reshaping Vacation Rentals
By Bernhard Ballin | 4/1/2025
Five years on from COVID-19, many of the changes it forced upon the hospitality industry have become permanent. The pandemic demanded an unprecedented level of agility, pushing operators to adapt faster than ever before. If there was one key learning, it was that adaptability wasn’t just essential for short-term survival—it became the foundation of a long-term strategy.
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The Golden Rules for Preparing and Handling a Crisis
By Jessica Gillingham | 3/11/2025
I’ve been asked several times recently about how vacation rental managers can best handle a crisis when it comes. I’m not sure if this interest is in response to the especially turbulent times we are all living through or if it’s in direct response to the various issues that we, as an industry, are facing. But what I do know is that in today’s rapidly evolving vacation rental industry, maintaining a robust crisis communications strategy is essential. You will be especially glad that you took the time to prepare one—if and when a crisis hits your company—because being prepared will help you protect your brand and reputation.
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From Boom to Balance: The STR Market’s Post-Pandemic Shift
By Victoria Ward | 3/4/2025
Casago is an owner-centric, short-term rental property management company offering prime homes in handpicked locations throughout North America and Mexico. We spoke with Tim Smith, Casago partner in New Smyrna Beach, and Manuel Arroyave, Casago partner in Orlando, to discuss how business has changed since the pandemic and what’s in store for the industry.
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Is Your Budget Built for the Future?
By Hal Conick | 2/4/2025
Mastering budgeting, leveraging data, and seeking expert advice have enabled vacation rental businesses to achieve sustained growth and long-term success in a rapidly expanding market.
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