Business Strategy and Trends

By Kathleen Fitzpatrick | 4/20/2026

An overflowing office trash can illustrates how leadership culture is shaped through small, but visible behaviors. When leaders and teams ignore obvious problems, apathy quietly becomes normalized, signaling deeper issues with standards, accountability, and connection to purpose. Ultimately, leaders have to look inward and ask whether their actions model the care, ownership, and integrity they expect from others.

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By VRMA Staff | 4/13/2026

In a recent VRMA webinar, “Hiring Smarter, Not Harder: Building High-Performing Seasonal Teams,” Sue Jones, founder and managing partner of HR4VR, and Jonathan Wicks, founder of Good & Well Professional Services, made a clear point: The companies that struggle the most in season are usually reacting to problems they could have planned for months earlier.

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3/16/2026

Property management companies are turning to real estate brokers—both internal and external—to attract new owners, increase referrals, and build long-term trust in the community. These collaborations can drive meaningful business development and strengthen a company’s reputation in competitive markets.

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2/23/2026

In this episode of the VRMA Arrival Podcast, Pierre‑Camille Hamana, CEO and founder of Hospitable, joins us to unpack key findings from Hospitable’s newly released 2026 STR Industry Report and what they signal for hosts and professional property managers.

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By Hal Conick | 2/16/2026

As travelers seek deeper connections and more memorable stays, vacation rental managers are embracing local experiences—from curated tours to cookie recipes—as the new frontier of guest satisfaction, brand differentiation, and revenue growth.

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By Alexander Lyakhotskiy | 1/19/2026

Franchise models have been essential to the success of small and medium businesses in other sectors for decades, from restaurants and stores to tree cutting and cleaning services, and now they’re growing in success in vacation rentals, too.

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1/11/2026

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. Here we highlight each of 2025’s 10 award recipients.

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By Abode Worldwide | 1/5/2026

Another year is here. After tightening regulations, shifting guest behavior, and rapid technological developments, property managers are quite rightly wondering whether the second half of the decade will follow the unpredictable pattern of the first.

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12/15/2025

In this episode of the VRMA Arrival podcast, we sit down with Salty Dog Vacations co-owners Kymberlee Nguyen and Krista Goodrich, recent recipients of VRMA’s Community Impact Award.

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By Generali Global Assistance | 12/8/2025

Generali Global Assistance reflects on VRMA Last Vegas, sharing insights from its sessions on travel protection being part of property managers’ business strategy and disaster preparedness, while reminding property managers to review product offerings and refresh team training ahead of the busy holiday season.

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