You’re Not Managing Properties Anymore—You’re Running a Business
By Shahar Goldboim | 6/22/2026
Vacation rental operators have evolved into complex business managers, but the property management software supporting them hasn’t kept pace. Most tools are designed to handle individual tasks, but the real challenge is coordinating interdependent workflows across several different departments. Disconnected systems create time-consuming manual work that only grows with scale. This makes coordination, not workload, a bottleneck. Finding systems that can integrate workflows, automate decisions, and minimize human coordination is the key to enabling businesses to scale efficiently.
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Stop Using AI. Start Hiring It.
By D. Brooke Pfautz | 6/8/2026
The problem with AI likely isn't a problem at all. The problem is that many vacation rental managers just don't know how to use it. Because AI is only as useful as the tools it is given, there needs to be thoughtful strategy around its onboarding, just like with a human worker. Over time, AI can learn your business's needs, and if given the right information, it can grow into a valuable employee that makes the job easier.
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What Vacation Rental Operators Should Understand About Today’s M&A Market
By Jason Thomas | 6/8/2026
The vacation rental management industry continues to attract investor interest, but the M&A landscape has evolved significantly. Buyers are more disciplined, deal structures are more complex, and operators who prepare early are positioned to achieve stronger outcomes. This article explores what drives value in today’s market, how transactions are being structured, and what owners should understand as they evaluate long-term opportunities.
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Ethical Travel Is More Than a Trend
By Madeleine Parkin | 5/18/2026
As travelers become more aware and interested in ethical travel, a trend that is quickly becoming a mainstay in the hospitality industry, vacation rental owners and property managers have a real opportunity. Steering tourists to interesting local businesses and providing helpful tips on local ways to conserve energy and water not only sets the stage for a better overall guest experience, it also minimizes the toll of tourism on the community.
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Trash Jenga: What Small Tasks Reveal About Leadership
By Kathleen Fitzpatrick | 4/20/2026
An overflowing office trash can illustrates how leadership culture is shaped through small, but visible behaviors. When leaders and teams ignore obvious problems, apathy quietly becomes normalized, signaling deeper issues with standards, accountability, and connection to purpose. Ultimately, leaders have to look inward and ask whether their actions model the care, ownership, and integrity they expect from others.
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Hiring Smarter, Not Harder Starts Before You Need People
By VRMA Staff | 4/13/2026
In a recent VRMA webinar, “Hiring Smarter, Not Harder: Building High-Performing Seasonal Teams,” Sue Jones, founder and managing partner of HR4VR, and Jonathan Wicks, founder of Good & Well Professional Services, made a clear point: The companies that struggle the most in season are usually reacting to problems they could have planned for months earlier.
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Building a Better Business with Brokerage Partnerships
3/16/2026
Property management companies are turning to real estate brokers—both internal and external—to attract new owners, increase referrals, and build long-term trust in the community. These collaborations can drive meaningful business development and strengthen a company’s reputation in competitive markets.
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Podcast
Building a Standout Guest Experience
By Hal Conick | 2/16/2026
As travelers seek deeper connections and more memorable stays, vacation rental managers are embracing local experiences—from curated tours to cookie recipes—as the new frontier of guest satisfaction, brand differentiation, and revenue growth.
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