Business Strategy and Trends

By Madeleine Parkin | 11/3/2025

With markets trembling from tariffs, guests having second thoughts about traveling, and the high cost of, well, everything, it can be tempting to pause investment and wait out the storm. However, plugging in when others dial back can be just the differentiator your brand needs to thrive during challenging times.

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By Shaun McCorry | 10/27/2025

What COVID-19 taught us about the adaptability of the short-term rental industry.

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By Hal Conick | 10/13/2025

Solo travel is booming, and vacation rental managers are positioned to meet the needs of this growing guest segment. From safety features to local flair and flexible stays, learn how to appeal to travelers going it alone.

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By Hal Conick | 9/8/2025

Over the past five years, the vacation rental industry has evolved from a niche market into a mainstream hospitality sector, driven by shifting traveler expectations, technological advancements, regulatory challenges, and a surge in new entrants — reshaping how properties are managed, marketed, and experienced.
 

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9/1/2025

It’s time to rethink your OTA distribution, not abandon it, but refine it. The future of sustainable short-term rental management depends on it.

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8/25/2025

Short-term rental property managers are discovering that collaboration with competitors can drive mutual success. Through strategic partnerships, shared resources, and a guest-first mindset, coopetition is redefining what it means to win.

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7/28/2025

In this episode, VRMA Board Chair Jodi Refosco and Executive Director Anne Gardner explore how VRMA supports its members every day—not just during conferences.

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5/19/2025

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 11 award recipients in 2024, continuing today with the Rising Star Award: Melanie Brown.

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4/21/2025

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 11 award recipients in 2024, continuing today with the President’s Award: Sue Jones. 

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By Bernhard Ballin | 4/1/2025

Five years on from COVID-19, many of the changes it forced upon the hospitality industry have become permanent. The pandemic demanded an unprecedented level of agility, pushing operators to adapt faster than ever before. If there was one key learning, it was that adaptability wasn’t just essential for short-term survival—it became the foundation of a long-term strategy.

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