VRMA Arrival > Business Strategy and Trends

Strategies for Building and Sustaining an Engaged Remote Work Culture

By Jeff Iloulian | 12/10/2024

The rise of remote work has changed how businesses operate, offering flexibility and freedom for employers and employees. However, a thriving remote work culture doesn’t happen by accident; it happens by fostering an environment where employees feel connected, valued, and motivated.

Tech-Savvy Hosts: A Growing Threat to Conventional STR Property Management

By Emily Tunggala | 12/9/2024

For years, the short-term rental industry has been a land of giants. Independent hosts have long been locked in a relentless uphill battle, constantly vying with established property management companies to successfully scale while continuing to deliver a high-quality service.

Unlocking Success: Highlights from the 2024 VRMA International Conference

10/29/2024

The VRMA International Conference, held from October 14-17 in sunny Phoenix, Arizona, once again proved to be the must-attend event bringing the short-term vacation rental industry together—more than 2,100 attendees from all over the world, in fact.

2023 President’s Award: Julia Batten Wax

10/1/2024

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 12 award recipients in 2023, finishing today with the President’s Award in Honor of Pedro Mandoki: Julia Batten Wax.

Know Before You Grow: A Property Manager’s Guide to Successful Scaling

By Shahar Goldboim | 9/11/2024

The journey from launching your first rental property to overseeing a sprawling portfolio is far from a leisurely vacation. Many property managers start with little to no business experience, relying solely on what their hospitality instincts tell them to create welcoming and comfortable spaces.

The Myth of Generational Differences Has Been Busted by Research

By Douglas Kennedy | 7/23/2024

As my frequent readers know, I have been bemoaning the myths that are thrown out as facts at conferences, podcasts, and in books and blogs that, at best, mislead hospitality leaders and, at worst, lead to discrimination based on birth year. Generationism is harmful, just like racism and sexism. Worse yet, many of those spewing these falsehoods are making a handsome profit by doing so.

2023 Community Impact Award: Heather Bayer

7/16/2024

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 12 award recipients in 2023, continuing today with the Community Impact Award Sponsored by Touch Stay: Heather Bayer.

Using the Power of Data to Grow Your Property Inventory

By Larry Hoffer | 6/18/2024

Running your property inventory with the right properties is likely the most important factor for your short-term rental business. Whether you want to grow rapidly, implement a strategy for steady organic growth, or optimize your property mix to allow you to operate more effectively, it all starts with the power of data.

High Service Fees Give Rise to ‘Showrooming’ in Vacation Rentals

By Eric Goldreyer | 6/11/2024

“Showrooming,” the practice where consumers use a brick-and-mortar store to physically see or try out a product before buying it online for a lower price has been the bane of traditional retailers since the dawn of e-commerce. Now, it looks like showrooming is becoming a common practice in the vacation rental industry.

We Need to Reinvent Ourselves

By Matt Landau | 5/23/2024

In just about every marketplace, the time to differentiate more authentically is now. Rediscovering what we are passionate about is the ultimate business play.