Unlocking Success: Highlights from the 2024 VRMA International Conference
10/29/2024
The VRMA International Conference, held from October 14-17 in sunny Phoenix, Arizona, once again proved to be the must-attend event bringing the short-term vacation rental industry together—more than 2,000 attendees from all over the world, in fact.
One of the key strengths of this conference is its educational program—created with input from those who know the industry best. The content was carefully selected by a dedicated committee of industry professionals who understand the challenges and opportunities in the field. This approach ensured that every session was relevant, impactful, and tailored to the real-world needs of attendees.
With two standout keynotes, engaging educational sessions, and countless networking opportunities, this year’s event was the perfect blend of learning and community, showcasing the power of the vacation rental industry coming together under one roof.
Keynote Speakers Who Left a Mark
Two standout keynotes captivated the audience with their energy and powerful messages.
Ben Nemtin shared an inspiring keynote on “Resilience in the Face of Uncertainty.” His session pushed attendees to think beyond their business challenges and focus on personal and professional growth.
Brittany Hodak’s presentation, “Creating Superfans,” taught attendees how to turn customers into advocates, sharing actionable steps to create unforgettable guest experiences.
Educational Sessions Packed with Value
The educational offerings at the VRMA International Conference were nothing short of impressive. Here are some session highlights that received rave reviews:
Software Showdown: How to Pick Your MVPs From a Stacked Field of PMS Prospects
This interactive session, led by Kathleen Fitzpatrick, Alisa Justice, and Linda (Hess) Sikes, was a game-changer for property managers looking to choose the right property management software. The “PMS Combine” approach allowed attendees to see 17 top-tier software providers pitch their features and benefits in a direct comparison. Attendees left with the tools needed to evaluate their options and make the right choice for their business.
Owner Relations: How Property Managers Can Keep Owners Happy and Engaged
Amber Prickett, Jason Sprenkle, John An, and Kevin Lincicome shared practical tips for strengthening owner relationships, offering strategies for transparency, communication, and financial goal-setting. This session equipped property managers with the knowledge to improve owner satisfaction and, in turn, enhance business performance.
Choose Your Own Adventure: A First-of-its-Kind Interactive Panel on Inventory Growth
This session allowed attendees to steer the conversation through real-time polls and Q&A. Featuring Dustin Abney, Steven Chrobak, Joni Lee, Jennifer Mucha, and Elliot Rosen, the panelists shared strategies on expanding inventory, optimizing acquisitions, and learning from successful industry stories. The real-time engagement made this session an attendee favorite.
The Art of Revenue Management: Beyond the Numbers
Moderated by Matthew Loney, with insights from industry experts like Sarah Franzen, Shane Fouts, and Sarah Moss, this session emphasized that revenue management is an art that goes beyond simple metrics. Attendees learned how to blend technology with human insight to maximize rates and improve the overall guest experience.
Anticipatory Design: Setting Up Your Rental(s) for Comfort & Safety
Breezeway’s Justin Ford took attendees through the innovative practice of anticipatory design, showing how proactive planning can create safer, more comfortable guest environments. The focus on safety and user experience was a timely reminder of the ever-growing expectations in vacation rentals.
Networking and the VRMA Experience
Beyond the sessions, the VRMA International Conference offered countless networking opportunities, from casual meetups to structured events. Whether it was exchanging ideas over coffee or making deals in the exhibit hall, attendees were able to form valuable connections that will help drive their businesses forward. The fun continued into the evening with a lively closing party at The Duce, where the community came together to relax, have fun, and continue networking in a vibrant, energetic atmosphere.
A Must-Attend Event for the Industry
Whether you're a seasoned property manager or new to the vacation rental space, the VRMA International Conference is an unparalleled experience for industry professionals. From insightful sessions to game-changing keynotes, this year’s event in Phoenix was a resounding success. If you couldn’t attend, make sure to mark your calendar for next year at Caesars Forum in Las Vegas, October 12-15, 2025.