Marketing / Sales

By Kelly Garbarino | 11/5/2024

In the ever-evolving world of vacation rentals, property managers face an increasingly competitive landscape. It’s no longer enough to simply maintain properties; you must evolve into a brand focused on delivering exceptional guest experiences. Success hinges on the ability to attract and retain both guests and property owners, and at the heart of that success lies a strategic, multifaceted marketing approach.

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By Jessica Gillingham | 10/15/2024

The vacation rental industry has witnessed significant evolution over the past decade, partially driven by changing traveler preferences as well as technological advancements. Today, a one-size-fits-all approach no longer suffices, as travelers seek unique and personalized experiences tailored to their specific needs and interests. This shift has led to the rise of niche markets within the vacation rental sector, offering property managers a lucrative opportunity to attract distinct groups of travelers and differentiate their offerings in a crowded market.

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By Conrad O’Connell | 9/16/2024

In the competitive world of professional vacation rental management, standing out from the crowd is crucial. But how do you get your website and brand to the top of search engine results where guests can find you and book directly? That’s where SEO, or search engine optimization, comes into play. It’s the most powerful marketing channel that can propel your vacation rental business to new heights.

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7/1/2024

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 12 award recipients in 2023, continuing today with the Best Marketing Campaign Award (Supplier): Vrbo, part of Expedia Group.

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By Larry Hoffer | 6/18/2024

Running your property inventory with the right properties is likely the most important factor for your short-term rental business. Whether you want to grow rapidly, implement a strategy for steady organic growth, or optimize your property mix to allow you to operate more effectively, it all starts with the power of data.

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6/4/2024

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 12 award recipients in 2023, continuing today with the Best Marketing Campaign Award (Vacation Rental Management Company): Oak Island Accommodations. 

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By ​​​​​​​Mark Simpson | 5/15/2024

There’s a fast-growing segment of travelers turning to TikTok for travel inspiration, presenting a largely untapped opportunity for property managers.

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By Hal Conick | 5/13/2024

It was 2022 when a social media influencer reached out to Courtney Ross with a proposition: I stay at your property in exchange for posting about it on my social media channels.

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By Brise Carpenter | 12/5/2023

As the hospitality world has evolved beyond traditional accommodations with the emergence of game-changing platforms like Airbnb and Vrbo, property owners have strategically embraced more and more ways to monetize their assets. The opportunity to rise above mere rent collection beckons. With thoughtful implementation and by embracing the intricacies of direct and arbitraged upsells, platform referrals, coordination fees, and affiliate deals with other vacation rental management companies (VRMCs), hosts can further prosper in an ever-expanding market.

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10/2/2023

Of course, you need to have a solid business with a path to profit, but if you’re on a funding journey, an often-overlooked aspect of public relations is its ability to potentially dramatically increase the likelihood of investment. Whether you’re a property manager startup or a more established company looking for support around mergers and acquisitions (M&As) or exits, a strong public relations strategy will support you in achieving your ambitions. 

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