Fix My Listings: Updating Your Vacation Rental Before It’s Too Late
By Jeff Iloulian | 12/3/2024
When was the last time you fixed your vacation rental listings? Whether new to hosting or a seasoned pro, keeping your listing fresh and optimized is essential to standing out in a crowded market. After all, your listing is your product; it’s the first impression potential guests get of your property.
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Growth Engine: Marketing to Build and Keep a Strong Property Portfolio
By Kelly Garbarino | 11/5/2024
In the ever-evolving world of vacation rentals, property managers face an increasingly competitive landscape. It’s no longer enough to simply maintain properties; you must evolve into a brand focused on delivering exceptional guest experiences. Success hinges on the ability to attract and retain both guests and property owners, and at the heart of that success lies a strategic, multifaceted marketing approach.
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Capitalizing on the Rise of Niche Markets in the Vacation Rental Industry
By Jessica Gillingham | 10/15/2024
The vacation rental industry has witnessed significant evolution over the past decade, partially driven by changing traveler preferences as well as technological advancements. Today, a one-size-fits-all approach no longer suffices, as travelers seek unique and personalized experiences tailored to their specific needs and interests. This shift has led to the rise of niche markets within the vacation rental sector, offering property managers a lucrative opportunity to attract distinct groups of travelers and differentiate their offerings in a crowded market.
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Mastering Vacation Rental SEO to Get More Direct Bookings in 2025
By Conrad O’Connell | 9/16/2024
In the competitive world of professional vacation rental management, standing out from the crowd is crucial. But how do you get your website and brand to the top of search engine results where guests can find you and book directly? That’s where SEO, or search engine optimization, comes into play. It’s the most powerful marketing channel that can propel your vacation rental business to new heights.
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2023 Best Marketing Campaign Award: Vrbo, part of Expedia Group
7/1/2024
The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 12 award recipients in 2023, continuing today with the Best Marketing Campaign Award (Supplier): Vrbo, part of Expedia Group.
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Using the Power of Data to Grow Your Property Inventory
By Larry Hoffer | 6/18/2024
Running your property inventory with the right properties is likely the most important factor for your short-term rental business. Whether you want to grow rapidly, implement a strategy for steady organic growth, or optimize your property mix to allow you to operate more effectively, it all starts with the power of data.
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2023 Best Marketing Campaign Award: Oak Island Accommodations
6/4/2024
The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 12 award recipients in 2023, continuing today with the Best Marketing Campaign Award (Vacation Rental Management Company): Oak Island Accommodations.
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Building a Social Media Brand
By Hal Conick | 5/13/2024
It was 2022 when a social media influencer reached out to Courtney Ross with a proposition: I stay at your property in exchange for posting about it on my social media channels.
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Beyond Rent: Creating New Revenue Streams for Your Business
By Brise Carpenter | 12/5/2023
As the hospitality world has evolved beyond traditional accommodations with the emergence of game-changing platforms like Airbnb and Vrbo, property owners have strategically embraced more and more ways to monetize their assets. The opportunity to rise above mere rent collection beckons. With thoughtful implementation and by embracing the intricacies of direct and arbitraged upsells, platform referrals, coordination fees, and affiliate deals with other vacation rental management companies (VRMCs), hosts can further prosper in an ever-expanding market.
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