VRMA Arrival > Marketing / Sales

Purpose-Built Short-Term Rentals: How Property Managers Can Drive More Revenue for Their Owners

By Mark Lumpkin | 7/6/2026

The short-term vacation rental landscape is more competitive than ever, and the properties that succeed today are intentionally designed around three things: the market, the asset, and the guest. As a property manager, you have the knowledge and incentive needed to guide owners to make better decisions about the types of amenities to offer and the types of guests they want to attract.

Podcast

Marketing Is Not a Gamble: Rethinking How STR Operators Drive Demand

4/27/2026

In this episode of the VRMA Arrival podcast, Amber Knight, general manager at BookingsCloud, joins the show to unpack why marketing still feels intimidating for many short-term rental operators and why relying on pricing alone often falls short in today’s oversupplied markets.

Podcast

Marketing Through Storytelling with Lance and Elaine Stitcher

1/26/2026

In this episode of the VRMA Arrival podcast, Lance and Elaine Stitcher of Seaside Vacation & Sales share the story behind their 2025 VRMA Excellence Awards win for Best Marketing Campaign, and why the campaign was never really about Seaside at all.

The Stories Behind Excellence

1/11/2026

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. Here we highlight each of 2025’s 10 award recipients.

Why Direct Booking Is All the Rage with Operators but Draws Blank Faces from the Public

By Rebecca Ward | 12/1/2025

Until we make a real effort to inform the average Joe and Jane why booking direct is so positive, direct booking will never reach its full potential.

When Crisis Hits, Double Down on Your Brand

By Madeleine Parkin | 11/3/2025

With markets trembling from tariffs, guests having second thoughts about traveling, and the high cost of, well, everything, it can be tempting to pause investment and wait out the storm. However, plugging in when others dial back can be just the differentiator your brand needs to thrive during challenging times.

PR Isn’t Just About Your Brand—It’s About Advocacy

By Madeleine Parkin | 10/20/2025

It’s more important than ever that the short-term rental industry take control of the narrative and tell the true story of our industry. Telling our true story is also a key part of advocacy.

2024 Best Marketing Campaign Award: Sawgrass Marketing

2/17/2025

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 11 award recipients in 2024, continuing today with the Best Marketing Campaign Award (Supplier): Sawgrass Marketing.

2024 Best Marketing Campaign Award: Moose Management Vacation Rentals

1/21/2025

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 11 award recipients in 2024, starting today with the Best Marketing Campaign Award (Vacation Rental Manager): Moose Management Vacation Rentals.

Fix My Listings: Updating Your Vacation Rental Before It’s Too Late

By Jeff Iloulian | 12/3/2024

When was the last time you fixed your vacation rental listings? Whether new to hosting or a seasoned pro, keeping your listing fresh and optimized is essential to standing out in a crowded market. After all, your listing is your product; it’s the first impression potential guests get of your property.