Mastering Vacation Rental SEO to Get More Direct Bookings in 2025
By Conrad O’Connell | 9/16/2024
In the competitive world of professional vacation rental management, standing out from the crowd is crucial. But how do you get your website and brand to the top of search engine results where guests can find you and book directly? That’s where SEO, or search engine optimization, comes into play. It’s the most powerful marketing channel that can propel your vacation rental business to new heights.
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2023 Best Marketing Campaign Award: Vrbo, part of Expedia Group
7/1/2024
The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 12 award recipients in 2023, continuing today with the Best Marketing Campaign Award (Supplier): Vrbo, part of Expedia Group.
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Using the Power of Data to Grow Your Property Inventory
By Larry Hoffer | 6/18/2024
Running your property inventory with the right properties is likely the most important factor for your short-term rental business. Whether you want to grow rapidly, implement a strategy for steady organic growth, or optimize your property mix to allow you to operate more effectively, it all starts with the power of data.
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2023 Best Marketing Campaign Award: Oak Island Accommodations
6/4/2024
The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 12 award recipients in 2023, continuing today with the Best Marketing Campaign Award (Vacation Rental Management Company): Oak Island Accommodations.
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Building a Social Media Brand
By Hal Conick | 5/13/2024
It was 2022 when a social media influencer reached out to Courtney Ross with a proposition: I stay at your property in exchange for posting about it on my social media channels.
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Beyond Rent: Creating New Revenue Streams for Your Business
By Brise Carpenter | 12/5/2023
As the hospitality world has evolved beyond traditional accommodations with the emergence of game-changing platforms like Airbnb and Vrbo, property owners have strategically embraced more and more ways to monetize their assets. The opportunity to rise above mere rent collection beckons. With thoughtful implementation and by embracing the intricacies of direct and arbitraged upsells, platform referrals, coordination fees, and affiliate deals with other vacation rental management companies (VRMCs), hosts can further prosper in an ever-expanding market.
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Why Your Public Relations and Reputation Strategy Are Vital for Funding
10/2/2023
Of course, you need to have a solid business with a path to profit, but if you’re on a funding journey, an often-overlooked aspect of public relations is its ability to potentially dramatically increase the likelihood of investment. Whether you’re a property manager startup or a more established company looking for support around mergers and acquisitions (M&As) or exits, a strong public relations strategy will support you in achieving your ambitions.
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12 Easy Ways to Secure More Direct Voice Reservations
By Douglas Kennedy | 8/7/2023
Despite the predictions of its demise, the voice reservations channel is alive and well for all sectors of the lodging industry, especially for the vacation rental segment. For decades now, pundits have predicted the death of voice as a booking channel.
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The Foundation of a Successful Email Marketing Strategy
By Michelle Freiberg and Alisa Justice | 5/22/2023
If you don’t have an email marketing strategy in place, you are missing out on the highest possible return on investment of all the tools in the digital marketing ecosystem. Despite what you may have heard or read, email marketing is not dead. In fact, it’s more alive than ever.
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