Beyond Rent: Creating New Revenue Streams for Your Business
By Brise Carpenter | 12/5/2023
As the hospitality world has evolved beyond traditional accommodations with the emergence of game-changing platforms like Airbnb and Vrbo, property owners have strategically embraced more and more ways to monetize their assets. The opportunity to rise above mere rent collection beckons. With thoughtful implementation and by embracing the intricacies of direct and arbitraged upsells, platform referrals, coordination fees, and affiliate deals with other vacation rental management companies (VRMCs), hosts can further prosper in an ever-expanding market.
Why Your Public Relations and Reputation Strategy Are Vital for Funding
Of course, you need to have a solid business with a path to profit, but if you’re on a funding journey, an often-overlooked aspect of public relations is its ability to potentially dramatically increase the likelihood of investment. Whether you’re a property manager startup or a more established company looking for support around mergers and acquisitions (M&As) or exits, a strong public relations strategy will support you in achieving your ambitions.
12 Easy Ways to Secure More Direct Voice Reservations
By Douglas Kennedy | 8/7/2023
Despite the predictions of its demise, the voice reservations channel is alive and well for all sectors of the lodging industry, especially for the vacation rental segment. For decades now, pundits have predicted the death of voice as a booking channel.
The Foundation of a Successful Email Marketing Strategy
By Michelle Freiberg and Alisa Justice | 5/22/2023
If you don’t have an email marketing strategy in place, you are missing out on the highest possible return on investment of all the tools in the digital marketing ecosystem. Despite what you may have heard or read, email marketing is not dead. In fact, it’s more alive than ever.
Direct Booking: A Priority in 2023?
By Mark Simpson | 2/20/2023
Short-term rental bookings may be surging this year, but hosts and property managers face headwinds from another direction: an increase in supply, the return of the gap night, and a cost of living crisis.
5 Key Elements to Drive Your Brand’s Content Strategy
By Jessica Gillingham | 1/23/2023
We know the importance of a strong public relations strategy, but just how important is a content marketing strategy? Content strategy is an integral part of any marketing plan, with content creation being a top priority for 80 percent of marketers.
The Holy Grail of Customer Service
Times are changing, but the customer’s expectations are not. A large percentage of Homes and Villas by Marriott Bonvoy guests are very seasoned travelers. They spend many nights in our various Marriott hotel brands.