2024 Best Marketing Campaign Award: Moose Management Vacation Rentals

1/21/2025

The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 11 award recipients in 2024, starting today with the Best Marketing Campaign Award (Vacation Rental Manager): Moose Management Vacation Rentals. 

Moose Management launched a unique marketing campaign by creating a customized children’s book as a memorable gift for guests staying in their rentals. The book highlighted Park City as an ideal vacation destination, promoted Moose Management’s brand, and served as a lasting souvenir to encourage repeat visits. By designing a marketing piece with staying power, Moose Management ensured guests would remember their experience.

The campaign set three key benchmarks for success. First, it helped Moose Management secure Utah’s prestigious Best of State Award, elevating the company’s credibility. Second, the book provided a strong ROI, with mentions of it from over 10 new clients and several renewals contributing to a 40% increase in management clients over the year. Third, the campaign introduced brand mascots, Patrick and Penny Moose, who have become popular icons in the community. Local businesses, such as Dolly’s Bookstore and Lazy Dog Restaurant, are now selling the book, and other companies have expressed interest in participating in future editions.

This campaign, achieved in just 10 months, aligns Moose Management with notable brands like the Sundance Film Festival and Deer Valley Resorts, solidifying its place in the community. Moose Management’s approach to brand building proves that successful marketing can come from thinking inside a book.