25 Themes Driving the Future of Tech-Enabled Hospitality
By Jessica Gillingham | 8/12/2025
The hospitality industry is undergoing a tech-driven transformation, where digital tools are becoming foundational to delivering seamless, personalized guest experiences. Insights from 38 industry leaders reveal key trends shaping this shift, including the balance between automation and human connection, a cultural move toward tech-first thinking, and the democratization of innovation across operators. From AI-powered marketing and real-time communication to CRM systems, cloud-based platforms, and IoT-enabled sustainability, technology is enhancing both guest engagement and operational efficiency.
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Podcast
2024 Supplier of the Year Award: Guesty
7/21/2025
The VRMA Excellence Awards celebrate and recognize the incredible work, contributions, and impact that vacation rental professionals have made in the past year. We are highlighting each of the 11 award recipients in 2024, continuing today with the 2024 Supplier of the Year Award: Guesty.
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Automation Was Just the Beginning
By Pierre-Camille Hamana | 6/2/2025
The vacation rental industry is currently in a state of rediscovery. For years, the sector has been defined by the sprint toward automation, refining every touch point to create the most frictionless stays possible. And it worked. Nearly every stage of the guest journey now runs with automated precision — queries are answered in seconds with AI-driven personalization, pricing, and availability adjust in real time based on demand, and upsells are seamlessly surfaced at just the right moment to maximize guest convenience and host revenue.
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Podcast
How AI Is Actually Helping Property Managers Right Now
5/27/2025
In this episode of the VRMA Arrival podcast, David Stephens, lead data scientist at TravelNet Solutions, cuts through the AI hype to share what short-term rental operators really need to know. From guest messaging and marketing to revenue management and sentiment analysis, Stephens explains where AI adds true value and where it still needs a human touch. He also offers key questions to ask before adopting any AI tool and compares cutting-edge “thinking” models to today’s more common AI applications.
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Podcast
Marcus Rader on Hostaway’s $365M Investment and Industry Leadership
2/24/2025
In this VRMA Arrival podcast episode, Marcus Rader, CEO of Hostaway, shared the company’s impressive growth since 2022, which is the last time we had Rader on the podcast, including securing a $365 million investment and expanding its product offerings. Hostaway has evolved into a multiproduct, all-in-one solution for short-term rental property managers, driven by customer feedback and innovation.
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The Great App Explosion and the Consolidation of Technology
By Umair Hassan | 2/18/2025
The vacation rental industry is witnessing an explosion of new apps. In recent years, technology has played an increasingly critical role in streamlining operations, enhancing productivity, and maximizing returns. This led to the development of a vast number of apps designed to make property managers’ lives easier—and it’s big business.
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Podcast