The value of having good data in evaluating the potential of a short-term rental investment and/or in operating a profitable short-term rental business goes without saying. But there are many factors and reasons why a reliance on data-driven strategies can lead to suboptimum results.
You only need to briefly look at the latest data on the usage of mobile phones and apps to understand how crucial this form of technology is to day-to-day life. The average person in the US checks their phone 63 times a day and spends over four hours on their device.
Touching down in a land of make-believe in the middle of a desert, you’d forgive anyone who hadn’t experienced the outlandish sights and sounds of the Las Vegas Strip for thinking they’d been transported to a parallel universe.