Avalon, California, Turns on Platform Reporting

8/4/2026

Avalon, California, held the first reading of an ordinance invoking California’s Short-Term Rental Facilitator Act (SB 346, Durazo, enacted 2025). The mechanism is opt-in by design: Once a city adopts the enabling ordinance, the act obligates the “facilitators”—Airbnb, Vrbo, and similar platforms—to identify and report every STR listing operating in the jurisdiction directly to the city. Avalon’s stated purpose is to close the gap between listed and registered properties so it can capture unpaid Transient Occupancy Tax and enforce its existing STR rules against non-compliant operators. The ordinance (new Municipal Code Section 3-3.422, “Short-Term Rental Facilitator Reporting”) was introduced with a CEQA exemption finding and moves toward adoption after the public-hearing cycle.

Why It Matters: As one of the first local invocations of SB 346, Avalon becomes a working template that other California cities can copy, flipping enforcement from complaint-driven to list-driven for any member operating in the state.