Awaze Report Shows Gen Z Driving Surge in Wellness-Focused Travel

11/25/2025

Awaze reports that Gen Z is driving a surge in wellness-focused travel in the UK, prioritizing physical and mental wellbeing over traditional discretionary spending like fashion or beauty. Over half of Gen Z travellers have taken a wellness-oriented break in the past three years, and 59% are willing to pay £250 or more extra for wellness amenities. Properties with hot tubs, saunas, or cold-water therapy now account for 55% of Awaze bookings, generating 51% higher weekly rates and 45% higher occupancy than units without. The trend is boosting shoulder-season bookings and overall occupancy, with wellness-led features increasingly seen as essential. Case studies, like Trelay Holiday Park in Cornwall, show that investments in private spa-style facilities yield 34–42% higher booking values year-on-year.

ShortTermRentalz (11/24/25) Priya Khaira