Booking.com and OpenAI Continue Partnership with SME Training Program

2/2/2026

OpenAI and Booking.com have renewed their partnership to train 20,000 small and medium-sized enterprises (SMEs) across Europe in using artificial intelligence. The program aims to close the gap between how AI tools like ChatGPT are currently used and their full potential, amid concerns that productivity gains could otherwise concentrate among large firms and advanced economies. OpenAI says SMEs risk falling behind as bigger companies adopt AI faster and more effectively. The initiative builds on the companies’ earlier collaboration to integrate AI-powered travel booking tools into ChatGPT.

ShortTermRentalz (01/31/26) Connor Foote