Booking.com Research Links Payment Choice to Booking Conversion

10/20/2026

Booking.com research surveying 500 senior UK accommodation professionals found that payment flexibility significantly affects booking conversions, with 62% reporting abandoned reservations when guests’ preferred payment methods were unavailable. Additionally, 87% said demand for digital wallets, including Apple Pay and Google Pay, was increasing, while 71% noted international guests’ preference for familiar domestic payment options. More than 80% said offering additional payment methods helped secure bookings, and 34% believed expanding payment choices could increase revenue by over 20%. The survey also found daily AI use among accommodation businesses doubled from 32% in 2025 to 66% in 2026, supporting guest communication, feedback analysis, fraud detection, and revenue management.

ShortTermRentalz (10/14/26) Priya Khaira