Boom Is Changing the Rules: Three Big Announcements for Q4

Sab Mulligan
10/26/2026

Sponsored by Boom

Hospitality technology is changing fast. But at Boom, we believe the biggest change isn’t simply what technology can do; it’s how operators can access it. As leaders in the agentic AI conversation, we’ve spent the past year helping the industry understand what happens when AI moves beyond answering prompts and starts working toward business objectives. Now, we want property managers to experience that value for themselves.

That’s why we’re entering Q4 with three big announcements.

Thousands of Free Agentic AI Credits

Stop talking about agentic AI. Try it. Boom is making thousands of agentic AI credits available to property managers for free. Through BAM, Boom’s Business Agentic Manager, operators can experience agentic AI inside their own business: connecting information, identifying gaps and opportunities, and surfacing recommendations.

And you don’t need to change your property management system (PMS). Supported PMS users, including Guesty and Hostaway, can stay where they are, connect BAM, and discover what agentic AI can find. BAM remains read-only during discovery. It can analyze and recommend, while the operator stays firmly in control.

We want to remove the barrier between hearing about agentic AI and experiencing its value.

Plug and Manage AiPMS

For operators who do want a complete PMS, we’re tackling another problem: why should adopting new technology mean starting from scratch? Boom AiPMS is plug-and-manage.

The foundations are already there—including hospitality playbooks, policies, workflows, automations, and AI capabilities—giving operators what they need to hit the ground running from day one. Then you make it yours. Your policies. Your rules. Your operation. Your hospitality. The goal is simple: Shorten the distance between adopting technology and actually getting value from it.

Boom Apps: Build Your Stack

Not everyone needs a new PMS. Sometimes you simply need better technology in one part of your business. With Boom Apps, operators can keep what works and add what’s missing. Pick and choose the capabilities you need. Build the stack that makes sense for your operation. Add technology as your business evolves.

No unnecessary all-or-nothing decision. You take control of your tech stack. One platform. Three ways in. How will you Boom?

• Want to experience agentic AI while keeping your PMS? Add BAM.
• Want specific capabilities? Choose Boom Apps.
• Want a complete hospitality operating system ready to go? Plug into Boom AiPMS.

Three announcements, but one bigger idea: Your business should determine your technology, not the other way around.

Every hospitality company has its own rules, processes, guest promise, and way of operating. Technology should support those differences rather than force businesses into the same model. And ultimately, that’s what we’re working toward at Boom. Using AI and technology to take on more of the searching, checking, connecting, and repetitive operational work so people can spend more time on the part that really matters: hospitality. The power of technology, the art of hospitality.

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