Fragmentation, Regulation, Acceleration: The New STR Playbook

5/12/2025

Phocuswright’s Global Short-Term Rentals 2025 report projects that growth is expected to moderate to single digits in 2025. It notes that growth trajectories across global regions are increasingly uneven, with North America and Europe continuing to command the largest share of STR bookings but showing signs of maturity. In contrast, emerging regions are driving the next wave of expansion. Asia Pacific has regained momentum following China’s full reopening following the pandemic, while Latin America is experiencing rapid gains. Early indicators also suggest rising activity in the Middle East and Africa.

PhocusWire (05/12/25)