HomeToGo Launches HomeToGo Originals Brand for Interhome and Kraushaar

6/22/2026

HomeToGo has launched a new umbrella brand, HomeToGo Originals, to unify its property management businesses Interhome and Kraushaar while keeping its existing local brands and operations intact. Under the new structure, Interhome will be branded as “Interhome, a HomeToGo Original” and Kraushaar as “Kraushaar, a HomeToGo Original,” reflecting a strategy that preserves regional expertise while strengthening corporate identity. The initiative is designed to highlight HomeToGo’s directly managed inventory and expand its B2B-focused division, HomeToGo_PRO, which now generates about 66% of the group’s international financial reporting standards revenues following the company’s 2025 acquisition of Interhome. Management said the Originals brand will also serve as a platform for future property management acquisitions as the company pursues a buy-and-build growth strategy.

ShortTermRentalz (06/17/26) Priya Khaira