How Much Opportunity Is There for STR Ancillaries?

8/25/2025

In a panel-style interview at Phocuswright Europe, short-term rental industry experts weighed in on the opportunities ancillaries can provide. Sylvia Epaillard, co-CEO and chief digital and commercial officer for Interhome, which is being acquired by HomeToGo, said that ancillaries can be lucrative. “Some have tried already in the industry, and we've watched that closely,” she said. “Our whole business is designed around self-service stays... And I think not only offering the space where they can develop that creativity but also to actually add certain services is a great opportunity.” Andrew Bates, CEO of Safely, said pushback from guests on “extra fees” has forced ancillaries to evolve. 

PhocusWire (08/22/25) Morgan Hines

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