Increased Competition Challenges STR Market

1/7/2026

The short-term rental (STR) market is facing rising competition, operational costs, and reduced guest demand, creating a challenging environment for hosts and property managers, according to Hospitable’s 2026 Evolving STR Landscape report. Nearly 47% of operators said competition affected their business in 2025, though confidence remains strong, with about 60% planning selective portfolio expansions in 2026. Technology and AI are central to staying competitive, with 97.7% of respondents viewing tech as essential and over 80% using AI for guest messaging and management. Automation is saving time and enabling strategic operations, highlighting tech as the key trend shaping the industry’s future.

Travel Daily Media (01/07/26)