Inspirato to Merge With Buyerlink in $326 Million Deal for a New Platform

6/30/2025

Inspirato is merging with online marketplace company Buyerlink in a reverse merger valuing Buyerlink at $326 million. Private equity firm One Planet Group fully owns Buyerlink and is the largest shareholder of Inspirato. Inspirato is a public company and Buyerlink is privately held. The move would create a newly branded public company called One Planet Platforms with a new stock symbol. The idea behind the combination is to use Buyerlink’s digital marketing and marketplaces to spur Inspirato’s growth, and to expand One Planet Platforms beyond its current homes and automotive verticals into new business lines, including travel.

Skift (06/26/25) Lex Haris; Dennis Schaal

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