Key Data Points to Stronger Winter Demand for UK Markets

12/22/2025

UK short-term rental markets are heading into winter with stronger-than-expected demand, according to Key Data’s UK Winter 2025 Index Report. December is on track to be one of the strongest months of the year, with revenue per available rental up 7% year on year, driven by 5% higher occupancy and a 3% rise in average daily rates. Solid gains in October and November built momentum after more modest summer growth. The report also shows shifting guest behavior, including later bookings, slightly shorter stays, and greater reliance on online travel agencies.

ShortTermRentalz (12/16/25) Priya Khaira