Lake.com Doubles Inventory in 90 Days

4/28/2026

Lake.com has rapidly expanded its platform to over 75,000 waterfront vacation rentals across more than 10,000 destinations in North America and Europe, doubling its inventory in just 90 days. The company attributes this growth to rising demand for nature-focused travel and its strategy of aligning with AI-driven trip planning, where travelers increasingly search for specific, experience-based stays. "Travelers don't start with dates and filters anymore," said David Ciccarelli, founder and CEO of Lake.com. "They start with curiosity—a feeling, a question, a wish for something quieter and closer to nature." Stephanie Ciccarelli, co-founder and chief brand officer, added, "AI search is becoming the front door to vacation planning."

hospitalitynet (04/27/26)