Lake.com Introduces Tiered Membership Model

3/31/2026

Lake.com has launched two new annual subscription tiers to give vacation rental hosts and property managers greater control over bookings, revenue, and guest relationships. Both plans eliminate per-booking commissions, offer direct-booking tools, and feature verified profiles, with one adding marketing amplification and multiple featured listings for larger operators. The move responds to hosts’ desire for flexibility, cost certainty, and stronger direct connections with travelers, as an alternative to traditional commission-heavy platforms. “Choice is the heart of this innovation,” said David Ciccarelli, CEO of Lake.com. “For a long time, the category has leaned heavily on one model: pay per transaction and keep the booking on-platform. But the direct booking movement has made it clear that many hosts and property managers want more flexibility."

hospitalitynet (03/23/26)